• Transform magazine
  • March 29, 2020



City of Chelmsford brand builds on community and heritage

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In partnership with creative agency We Are Fred, the city of Chelmsford has unveiled its first ever brand identity to support local communities and neighbouring cities. The new brand is vibrant, playful and cosmopolitan, focusing on people...

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Birmingham 2022 Commonwealth Games launches its brand identity 

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To mark the milestone of three years to go until the Birmingham 2022 Commonwealth Games, the organising committee has unveiled its new advertising campaign, motto and logo. Hosting an international sports event such as the Commonwealth Gam...

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Best city brands are authentic and unique on global scale, report shows


The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what creates a stron...

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Place branding Tel Aviv


Hila Oren, the founder and CEO of Tel Aviv Global, spoke about the city of Tel Aviv at a place branding event, the City Nation Place Forum, in London on 5 November. Oren, who is currently doing a PhD in city branding, spoke out about the d...

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