• Transform magazine
  • March 28, 2020

Top

Articles

Five Minutes With Mike Sharpe

Mike Sharpe - Founder and Creative Director - Found Studio.jpg

Found Studio creative director and founder Mike Sharpe believes in the power of visual storytelling. Here he talks about the principles of storytelling and the advantages of film for brand development...

Read More

Formula for the future

future proof2.jpg

‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approach to brand management...

Read More

Now welcoming entries for the Transform Awards Europe 2018

Wine glasses TAE.jpg

Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 heralded the dawn of a...

Read More

Transforming brands to be honoured by North America awards

Roussi_transform_099.jpg

Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....

Read More

Opinion: Craft beer and branding

Screen shot 2015-12-11 at 4.03.51 PM.png

It’s curious that in an age of digital, one of the most intriguing media at the moment is a small piece of gummed paper – the beer label. Craft beer is a symbol of the age. It has even been included...

Read More

Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region

trans-awards_asia_long-700x257.jpg

Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Prix winner, purveyor o...

Read More

Transform Asia-Pacific shortlist reveals worldwide branding excellence

Hong-Kong-700x465.jpg

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global b...

Read More

Expert speakers headline Employer Brand Management conference

Employer-Brand-Management_logo-700x364.jpg

Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the internal audience, as it is to the external. A company’s employees are its brand ambassadors, they make up the personality of the internal cu...

Read More

The heart of the matter in Southwest Airlines rebrand

heartone_print00_660-1.jpg

The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it seems as though the s...

Read More

Cancer Research UK brand development reflects scientific progress

image001-700x309.jpg

Cancer Research UK has long understood the connection between brand and corporate reputation, says Carolan Davidge, communications director for the charity. Though she did not work directly on the latest brand development project, she highlights CRUK’s...

Read More

Page 1 of 2