To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...
Articles
Perq Studio develops a fresh brand strategy and identity for Hunu
Hunu, a collapsible and reusable coffee cup brand, worked with London-based brand and marketing agency Perq Studio to develop a fresh brand strategy and identity. The rebrand aims to encourage people to rethink the im...
Brandon designs wagamama retail range
All About Food, an innovation firm working exclusively with restaurant brands and chains, worked with wagamama to bring the Asian restaurant’s brand into retail. Through range of meal kits, pastes and sauces, designed...
Eclipse announces it will operate under Encore brand
Dubai and Riyadh—based event technology and live event production company, eclipse, has announced it will begin to operate under Encore, a global brand for event technology and production services based in Chicago. Th...
DBA Design Effectiveness Awards 2021 winners announced
The DBA Design Effectiveness Awards, which recognise and celebrate the influence of design on business success, have announced its 2021 winners in the second virtual awards event. Spanning work for global brands and h...
KitKat launches new vegan range
Food and beverage giant Nestlé launched the vegan KitKat, which uses a rice-based milk alternative.  The bar was developed by chocolatiers and food scientists in Nestlé’s research and development centre...
Free The Birds designs new brand identity for inclusive men’s grooming brand
London-based creative agency Free The Birds designed the branding, packaging and typography for a new inclusive men’s grooming brand, The Fellowship. The overall bran...
Transform Tuesday: 15 June
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
PB creative modernises Dutch food brand Honig
Honig, a Kraft Heinz owned ‘ready to cook’ meal ingredients brand, worked with UK-based creative agency PB Creative to refresh its perception in the category and align more closely with the latest consumer trends. Wit...
Smith &+ Village designs new identity for Harrods' own brand confectionary
UK-based creative agency Smith &+ Village designed a refreshed visual identity for Harrods’ own brand confectionary in the luxury store’s newly opened Chocolate Hall, the last of Harrods’ famed food halls to be re...