• Transform magazine
  • January 15, 2026

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ID ENTITY: Grand Marnier and Butterfly Cannon

Screenshot 2026 01 15 At 09.51.47

The spirit of French orange liqueur brand Grand Marnier was reawakened by Butterfly Cannon. Inspired by the founder’s rebellious blend of fine cognac and bitter orange, the British creative studio balanced 200 years of Cognac heritage with a confident, urban Parisian edge.

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