Voicebox Creative reimagines Dole juice packaging with fresh identity

Voicebox Creative has redesigned the packaging for Dole’s chilled juice range, creating a visual identity that brings the farmers market directly to the grocery aisle. The new look emphasises freshness with flavour-forward photography, vibrant textures and natural cues like picnic table backdrops and water droplets. Clear benefit callouts and improved shelf navigation ensure Dole connects with both loyal customers and a new generation of juice drinkers.