Transform Awards Europe 2026 shortlist revealed
Back for a 17th year, the Transform Awards Europe remains the continent’s only dedicated celebration of rebranding, repositioning and brand development. Transform is proud to announce this year’s shortlist which reflects both the quality and breadth of brand design projects in Europe.
Shortlisted projects will hope to emulate the success of last year’s ‘Grand Prix’ winner, TNT Sports and DixonBaxi, which judges deemed to be “ambitious and well executed.” Another big winner for those shortlisted to look up to from last year is Bicycle Therapeutics and Greenspace, which won the ‘Best Overall Visual Identity’ trophy.
As always, the awards recognise best practice in corporate, product and global brand development work. Analysing categories that focus on strategy, execution, content and evaluation, the judges of the Transform Awards Europe 2026 hailed from a wide variety of reputable organisations including Aviva, Santander and Volvo Cars.
Some of this year’s most hotly contested categories include ‘Best Brand Experience,’ ‘Best Naming Strategy (New Name)’ and ‘Best Visual Identity from the Sports and Leisure Sector,’ while ‘Best Brand Evolution (Consumer)’ contains a remarkable eight shortlisted projects vying for Gold.
All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly commended trophy. The winners will be announced at a very special awards ceremony on 26 March 2026, held at The Brewery, Chiswell Street, Central London.
Reserve your table by the end of January for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Book a Gold table online by this deadline to be upgraded to a Platinum table, or contact Lola at lola.awoderu@cravenhillpublishing.com.
The full shortlist is as follows:
CONTENT
Best Use of a Visual Property
Cubic3 and Dusted
HaysMac and SomeOne
Heineken Studios and Thirst
Maybourne and FutureBrand London
Pinc and Collaboration Nation
Sky
Best Brand Architecture Solution
BODEGAS LAN and GRÁVITA
Mahindra and Dusted
MotoGP and Pentagram
Best Use of Copy Style or Tone of Voice
A&O Shearman and Landor UK
Bath Rugby and Mr B & Friends
Bovis and Industry Partners Limited
Coder and Together
Eleven as One and Saboteur
Endura and Reed Words
Best Brand Experience
Alpine and Lonsdale
Mastercard and FutureBrand London
Pandora and Work & Co
Pepsi Diner Milan 2024 and PepsiCo
Renault and Lonsdale
Renaultle - le défilé renault® the carwalk
SRG SSR Schweizerische Radio- und Fernsehgesellschaft
Best Wayfinding or Signage
Bovis and Industry Partners Limited
Limerick City and County Council and Placemarque
Mastercard and FutureBrand London
Spark and Modulex
UCL and GRAPHIC:SR
V&A East Storehouse and Fieldwork Facility
Best Use of Typography
China Now Music Festival and Saboteur
easyJet and Zag
Greene King and Siegel + Gale
MotoGP and Pentagram
The Royal Institute of Philosophy and Only
Best Audio Brand
CGR Cinémas and Chut! On vous écoute
degewo and why do birds
L1+ and Sixième Son Paris
LBS and why do birds
Maybelline New York and Sixième Son NA
Siemens AG and why do birds
Sound of Shell and Sonicbrand
Best Place Brand
A State of Denmark and Copenhagen Capacity
Eastern City and Anatomy
Parthalán Place and Alkamee Brand & Design
Best Expression of a Brand on Social Media Channels
First Quantum Minerals and Bladonmore
MG x Arsenal Football Club and LoveGunn
PROCESS
Best Internal Communications During a Brand Development Project
ams OSRAM and GW+Co
IAG and Clout Branding
Best Implementation of a Brand Development Project
Bovis and Industry Partners Limited
Mahindra and Dusted
Oxford United Football Club and LoveGunn
Sanofi
STRATEGY
Best Creative Strategy (Business)
Coder and Together
Cruxy and Designhouse
Cubic3 and Dusted
Freshways and White Bear Studio
Jane Grey and WMH&I
Best Creative Strategy (Consumer)
AIRTIME and ODA Branding
AXA and Saboteur
C02 YOU and Boundless Brand Design
Goodies and Dragon Rouge London
OEFY and Elmwood
Sky
St Austell Brewery and Brand Potential
Best Creative Strategy (Corporate)
IAG and Clout Branding
Maybourne and FutureBrand London
Orchestre de Chambre de Paris and Landor Paris
St Austell Brewery and Brand Potential
SThree and SANDBEE
Syensqo and Landor Paris
Tata Consultancy Services
Best Brand Evolution (Business)
AerFin and Mr B & Friends
AstraZeneca and Conran Design Group
Burgess Hodgson and Mr B & Friends
Cruxy and Designhouse
Oxford United Football Club and LoveGunn
Best Brand Evolution (Consumer)
BAT Glo and Landor UK
Bath Rugby and Mr B & Friends
Kuoni and ODA Branding
MotoGP and Pentagram
Norwex® and The Workroom
Pernod Ricard and Lonsdale
The Foxes Club and Thisaway
Tideford Organics and The Space Creative
Best Brand Evolution (Corporate)
Aegon
AND-E and Baxter & Bailey
Liquidity and FutureBrand London
Maybourne and FutureBrand London
Norwex® and The Workroom
St Austell Brewery and Brand Potential
Best Strategic or Creative Development of a New Brand
Ascentry and Brandpie
Bicester Motion and Conran Design Group
Elimini and Lippincott
Mahindra and Dusted
The Romanian Ice Hockey Federation and Rubikom
TKMS and MetaDesign GmbH
Best Development of a New Brand Within an Existing Brand Portfolio
Media Connect and TOTEM
Qemetica Agro and Touchideas
The Very Collection and Elmwood
Best Naming Strategy (New Name)
A&O Shearman and Landor UK
Adura and Designhouse
ELSU and Curious
Humanarium and Anatomy
Omny Group and Industry Partners Limited
Peckish and SomeOne
Viewm and Brandsilver
Best Naming Strategy (Rename)
Fintastic and Fabular branding
Reneskins and Fabular branding
Ubbak and Agence Namibie
UTO and JoosNabhan
welyo and Dragon Rouge Warsaw
Zempler Bank and Reed Words
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
A&O Shearman and Landor UK
Bovis and Industry Partners Limited
Nexpring Health and Brandpie
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)
ams OSRAM and GW+Co
Crosstide and Ascend Studio
Freshways and White Bear Studio
Oxford United Football Club and LoveGunn
University of Staffordshire and RBL Brand Agency
Zelestra and Saffron Brand Consultants
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
AND-E and Baxter & Bailey
Environment Bank and Industry Partners Limited
ESSENDI and Dragon Rouge France
IAG and Clout Branding
Orchestre de Chambre de Paris and Landor Paris
Scope and Dragon Rouge London
SThree and SANDBEE
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
Applewood and The Collaborators
Fileni Alimentare Spa and CBA Italy
Harvey's Brewery and WPA Pinfold
Norwex® and The Workroom
StudyIn and Mr B & Friends
Best Brand Consolidation
Faria Education Group and Luminous
MotoGP and Pentagram
Best Digital Transformation
Actors' Trust and IE Brand & Digital
Coder and Together
Cubic3 and Dusted
First Quantum Minerals and Bladonmore
Pandora and Work & Co
ProteinQure and Greenspace
WRAPPED
Best Use of Packaging (Glass)
BODEGAS LAN and GRÁVITA
De Lossy and Be Dandy
Double Dutch and Boundless Brand Design
Best Use of Packaging (Print and Card)
Applewood and The Collaborators
Capsicana and The Collaborators
Love Struck and The Collaborators
Pencil Studio Ltd
Best Use of Packaging (Other)
BAT Glo and Landor UK
De Lossy and Be Dandy
Best Use of Packaging (Limited Edition)
Black Art GTR and Thirst
Doritos Minecraft and PepsiCo
Hendrick's Whimsical Watering Can and Boundless Brand Design
Pencil Studio Ltd
SECTOR
Best Visual Identity by a Charity, NGO or Not-for-Profit
Actors' Trust and IE Brand & Digital
FORM Brands Studio and London’s Air Ambulance Charity
Nepal Nature Trust and Saboteur
Parkinson's UK and Red Stone
Royal Albert Hall and Brandpie
Scope and Dragon Rouge London
Best Visual Identity from the Automotive Sector
Mahindra and Dusted
MG Cyberster and LoveGunn
Best Visual Identity from the Education Sector
AXA and Saboteur
Pinc and Collaboration Nation
Raising Digital Citizens and Greenspace
St John's College, Cambridge and SomeOne
The Royal Institute of Philosophy and Only
Università Telematica Pegaso and FutureBrand Italia
Best Visual Identity from the Energy and Utilities Sector
Carbon Neutral Fuels and ORCA
Elimini and Lippincott
OMV and Interbrand
Veil Energy and IMP
Best Visual Identity from the Engineering and Manufacturing Sector
AerFin and Mr B & Friends
Krown and Move Branding
ST Engineering Antycip
Best Visual Identity from the Financial Services Sector
Aegon
Cruxy and Designhouse
IAG and Clout Branding
Liquidity and FutureBrand London
Best Visual Identity from the FMCG Sector
Cheeky Panda and B&B studio
Lagardere Travel Retail and Dragon Rouge Warsaw
Pokket and Brand New Attitude
Ribena and Elmwood
Best Visual Identity from the Food and Beverage Sector
Beefeater and NB STUDIO
Domaine De La Chapelle and Be Dandy
Freshways and White Bear Studio
Goodies and Dragon Rouge London
La Rousse and Alkamee Brand & Design
St Austell Brewery and Brand Potential
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Ascentry and Brandpie
Helixr and Curious
My Health and Anatomy
Nexpring Health and Brandpie
ProteinQure and Greenspace
Best Visual Identity from the Hospitality Sector
DOOD and Run For The Hills
Greene King and Siegel + Gale
Island Restaurant and Common Curiosity
Maybourne and FutureBrand London
St Austell Brewery and Brand Potential
The Shepherd and Rowdy Studio
Best Visual Identity from the Industrial, Agricultural and Extractive Sector
Adura and Designhouse
Qemetica Agro and Touchideas
Syensqo and Landor Paris
Best Visual Identity from the Lifestyle and Wellbeing Sector
esPattio and Move Branding
Humanarium and Anatomy
Jane Grey and WMH&I
Norwex® and The Workroom
Sonocea and Manifest
Best Visual Identity from the Professional Services (Advisors and Consultants)
Cruxy and Designhouse
Environment Bank and Industry Partners Limited
H/Advisors and Conran Design Group
SThree and SANDBEE
Thirty Two Music and YeahNice
Warp Technologies and YeahNice
Best Visual Identity from the Professional Services (Legal and Accountancy)
A&O Shearman and Landor UK
Burgess Hodgson and Mr B & Friends
HaysMac and SomeOne
MUVE and LoveGunn
Best Visual Identity from the Property, Construction and Facilities Management Sector
Bovis and Industry Partners Limited
GravityCo and Anagram
Rakennusliitto and Berry Creative
Verisure
Best Visual Identity from the Public Sector
DEKSA and Tank Design
Museum of Croydon and 31% Wool
Vasile Alecsandri National Theatre and Matei Rusu
Best Visual Identity from the Retail Sector
Nuca and Touchideas
Peckish and SomeOne
Pepsi Ring and PepsiCo
Pepsi x Kangaroos Sneakers and PepsiCo
Best Visual Identity from the Sports and Leisure Sector
Bath Rugby and Mr B & Friends
Cadogan Hall and Common Curiosity
MotoGP and Pentagram
Oxford United Football Club and LoveGunn
The Foxes Club and Thisaway
The Romanian Ice Hockey Federation and Rubikom
Watermill Theatre and Common Curiosity
Best Visual Identity from a Startup
CalypsoAI and Rowdy Studio
Club Connect and Pencil Studio Ltd
Verifylabs.Ai and Brand & Deliver
weArtificial and Move Branding
Best Visual Identity from the Technology, Media and Telecommunications Sector
AIRTIME and ODA Branding
Behaviorally and Curious
Cambridge Audio and Only
Civo and Mr B & Friends
Cubic3 and Dusted
NiCE and Curious
Best Visual Identity from the Transport and Logistics Sector
AerFin and Mr B & Friends
Alainé and Be Dandy
Brambles and CHEP and Coley Porter Bell
Pittsburgh International Airport and UFFINDELL
Best Visual Identity from the Travel and Tourism Sector
Dublin Airport and Dynamo
easyJet and Zag
Kuoni and ODA Branding
Pittsburgh International Airport and UFFINDELL
The shortlist for the Special Recognition categories will be announced in January. There is no shortlist for the Best Overall Visual Identity and Grand Prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 26 March 2026.
