Thirst launches Res, a protein fruit punch designed for gamers
Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and protein drinks with a nostalgic 8-bit identity and a refreshing, protein-powered formula. With 8g of sessionable protein and bold flavour-led design, Res redefines performance drinks for a new generation of athletes behind the screen.
