The humanity hack: How voice can create more authentic brand relationships

Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly expected to be in constant dialogue with consumers. Neil Whitfield is the creative director of Reed Words, an international verbal branding agency. With over two decades building brands for the likes of Philips, Mastercard, Zoox and Beam Suntory, he shares some insights into how brands can evoke place, humor and community in pursuit of deeper customer connections.

This session was recorded on October 8 at Transform Live North America 2025.