QuiteLike brings flavour to the meal kit category with joyful rebrand

Meal kit startup QuiteLike is on a mission to reshape Australia’s dinner routines, promising more than just convenience by delivering meaningful, memorable mealtime moments. To bring this vision to life, Universal Favourite refreshed the brand from the ground up, including alterations to the strategy, tone of voice and visual identity. The new branding features bold typography, expressive illustrations and a warm, appetising colour palette that reflects the joy of cooking, complemented by lifestyle photography and motion design that celebrates every step from prep to plate.