• Transform magazine
  • June 06, 2025

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Pilgrims Choice rebrand ignites flavour-first appeal

  • 1 Brandonconsultants Pilgrimschoice PR Rangeshot
  • 5 Brandonconsultants Pilgrimschoice PR Packaging Extramature
  • 6 Brandonconsultants Pilgrimschoice PR Packaging Mature
  • 7 Brandonconsultants Pilgrimschoice PR Packaging Vintage

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception from promotion-led purchases to brand loyalty by making bold flavour central to its identity. Brandon created a confident new look featuring vivid textures, appetite-led photography and vibrant packaging designed to stand out on shelf and connect with adventurous food lovers.

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