Pilgrims Choice rebrand ignites flavour-first appeal

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception from promotion-led purchases to brand loyalty by making bold flavour central to its identity. Brandon created a confident new look featuring vivid textures, appetite-led photography and vibrant packaging designed to stand out on shelf and connect with adventurous food lovers.