• Transform magazine
  • January 11, 2026

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No boring briefs

6

What if the limits you hate are the ones that make you great?

Co-Partnership has found that reframing restrictions as creative springboards can unlock unexpectedly powerful solutions to tricky brand problems. Using real world examples and agency case studies, Nick Cross will show that when we stop fighting the brief and start listening to it, we discover the creativity that lies beneath the surface. If you're interested in the hidden gift that is thinking inside the box, then this is the talk for you!