Moozi turns pure Tasmanian milk into a playful world for growing minds

Designed by M — N Associates on behalf of VitaDairy, Moozi is a next-generation kids’ milk brand that blends the natural purity of Tasmanian grass-fed milk with a richly imaginative brand world. Built around moments of first discovery, the identity uses gentle landscapes, soft typography and characterful ‘Moozi Buddies’ to turn everyday drinking occasions into small, meaningful adventures. From flexible, collectible packaging to a calm, story-led digital experience, Moozi balances trust and joy by speaking to parents’ need for reassurance while giving children a brand that grows with their curiosity.