ID ENTITY: Palmetto and Ragged Edge
US clean energy company Palmetto has unveiled a bold new identity by Ragged Edge, reframing renewable energy as an affordable way to power homes. Rooted in the idea ‘Have it all’, the brand positions clean energy as simple and desirable, delivering lower bills, resilience and peace of mind without compromise. Its warm new visual and verbal identity rejects the tropes of green tech, making clean energy irresistible for households across America.
