ID ENTITY: Design agency Propellant revitalises global electronics manufacturer Ryder
Brand strategy has met a culture of precision—London-based design agency Propellant has sharpened global electronics manufacturer Ryder's strategic narrative. In order to highlight Ryder's continual commitment to development and innovation, Propellant gathered insight across markets to discover what truly sets Ryder apart. Dedication to long-term partnership and operational rigour were translated into a revitalised brand identity and an entirely new, modern website.
