How to make your sonic boom

What connects the Mac startup chime, AC/DC, and Darth Vader? Each shows how a single moment in audio can hardwire emotion and memory into culture. The founders of Smith & Western, Dan Higson and Nick West will break down how brands can use that same emotional influence to shape behaviour and build brand connections.

Through a series of real world case studies, they will demonstrate that modern sonic identities share the same sonic blueprint as the film scores and timeless tracks we love. Showing how they draw from the same emotional palette, capable of lifting the spirit, commanding attention, and even moving audiences to tears. That is the power of strategic sound in branding. When brands get the emotion right, people don’t just listen, they lean in and brand loyalty follows.