FutureBrand creates brand identity for World Athletics Ultimate Championship

FutureBrand has developed the brand strategy, identity and experience for the new World Athletics Ultimate Championship, which launches in Budapest in 2026. Centred on the brand idea ‘Class of One,’ the identity celebrates winning above all else and the moments that matter most to fans. A bold new logo, the ‘Star Flare,’ sits at the heart of a dynamic visual and verbal system designed to amplify the drama and intensity of the sport.