Brooklyn’s GJØA SC unveils bold, ship-inspired redesign

Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geometric ship crest, which acts as a representation of community pride, while the overall visual system is designed to act as a unified expression of the soccer club’s future on and off the pitch.