Brandon Consultants partners with PizzaExpress to launch new supermarket Specials range

Brandon Consultants has created a new range architecture strategy and packaging design for PizzaExpress’ latest chilled supermarket Specials range, alongside a redesign of its 9” Classic pizzas. Inspired by the theme of occasions, the new identity elevates PizzaExpress’ restaurant heritage and puts its Pizzaiolos centre stage, showcasing them proudly presenting the brand’s iconic pizzas. The result is a bold, premium look that strengthens PizzaExpress’ supermarket presence while staying true to its much-loved identity.