Bond creates refreshed identity for Helsinki’s Allas Pool

Bond’s Finnish studio has developed a new brand identity for Allas Pool, an urban wellbeing destination in the heart of Helsinki that’s preparing to expand across Europe. Rooted in the brand essence ‘Water Your Soul,’ the refreshed system emphasises accessibility, community and joy over luxury, staying true to Allas’ mission of being a place where people meet as equals. A new wordmark inspired by water droplets, cool-toned palette and flexible design framework ensure the brand is both distinctly Nordic and ready to scale internationally.