Bloom refreshes Higgidy with a new identity bursting with abundance

London-based brand design agency Bloom has unveiled a bold new visual identity and packaging design for food pioneer Higgidy, created to connect with a new generation of consumers. Built around the idea of ‘Bursting with Abundance,’ the redesign celebrates the joyful, sociable and imperfect ways people eat today. Unique new illustrations, clearer claims and a cohesive architecture ensure the much-loved brand feels both distinctive and modern across every supermarket aisle.