B&B studio refreshes Cheeky Panda with bold new identity and packaging

B&B studio has partnered with toilet roll pioneer Cheeky Panda on a brand refresh that elevates its identity and packaging design for global growth. The redesign amplifies the role of Colin the panda as an icon, introduces softer and more natural bamboo illustrations and strengthens sustainability messaging with confidence and clarity. The result is a playful yet premium evolution that positions Cheeky Panda as a bold leader of the bamboo revolution.