Transform Awards Europe 2024 shortlist revealed
Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflects the quality and breadth of brand design projects entered into the Transform Awards.
As always, the awards recognise best practice in corporate, product and global brand development work. Analysing categories that focus on strategy, execution, content and evaluation, the judges of the Transform Awards Europe 2024 hailed from a wide variety of reputable organisations including Colgate-Palmolive, Sky and The Coca-Cola Company.
The standard was set high last year by a number of excellent projects, but none enthralled judges more than Renault with Landor & Fitch, Publicis Conseil and Black Foundry who left with the Transform Awards’ most prestigious accolade, the ‘Grand prix’. Described as “excitingly electric”, this year’s shortlisted entries will look to emulate its success.
Some of this year’s most hotly contested categories include ‘Best use of copy style or tone of voice,’ ‘Best use of typography,’ ‘Best implementation of a brand development project’ and ‘Best strategic or creative development of a new brand’ (each with six competing entries). Eyes will also be focussed on the special recognition categories which will determine the 2024 ‘Brand strategist of the year,’ ‘Creative director of the year’ and ‘Young contender of the year.’
All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly commended trophy. The winners will be announced at a very special awards ceremony on 17 April 2024, held at The Brewery, Chiswell Street, Central London.
Reserve your table by the end of January for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Book a Gold table online by this deadline to be upgraded to a Platinum table, or contact Georgie at gclack@transformmagazine.net.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Debra and Richards Dee
Nesquik and FutureBrand London
Southampton FC and Dragon Rouge
Team GB and Thisaway
The Jockey Club and Thisaway
ZUMA and CURIOUS
Best brand architecture solution
Nexia and Industry
SLB and BrandPie
Straumann Group and Conran Design Group
The Devonshire Group and Chatsworth with Pentagram
Best use of copy style or tone of voice
1HQ Brand Agency
Aircall and JOOSNABHAN
Bath Rugby Foundation and Supple Studio
Hermanos Colombian Coffee Roasters and Fellow Studio
Oxford University Press and Baxter & Bailey
Savanta and Brand & Deliver
Best brand experience
DuPont Mobility & Materials and Bright Space
Kringlan Mall and M Worldwide Ltd
Nokia and Lippincott
PepsiCo Design & Innovation – Pepsi Max x Eintracht Frankfurt collaboration
Renault and Lonsdale
Vodafone
Best wayfinding or signage
AtkinsRéalis and Interbrand
brant Immobilien GmbH and Studio Gourdin
Crossrail Ltd and Maynard Design Consultancy
Oval Real Estate and Common Curiosity
Schule Forsmannstraße and Studio Gourdin
Best use of typography
ADSS and Pink Green
High Liner Foods and WMH&I
LeShuttle and Landor
Memento and Pencil Studio Ltd
The Beams and Only
Theirworld and Saboteur
Best place or nation brand
Cayman Islands Government and we-do-co
City of Hateg, Romania and IOV & GMP
Knightsbridge Partnership and Anatomy
Norfolk Coast, Protected Landscape and Lantern
The Devonshire Group and Chatsworth with Pentagram
Best expression of a brand on social media channels
Seco and Interbrand
TikTok and MassiveMusic
PROCESS
Best external stakeholder relations during a brand development project
Aston Villa and Dragon Rouge
Cambridge Healthcare Research and UnitedUs
Robert Walters and we-do-co
Best implementation of a brand development project
ABB and Admind Branding and Communications
Acceleron and Admind Branding and Communications
dormakaba and Dusted
Oval Real Estate and Common Curiosity
Portugal dos Pequenitos and Kimpton Creative
Riverty and mReaction
Best localisation of an international brand
MetLife UK and Designate
Petit Bateau and Labbrand
STRATEGY
Best creative strategy (business)
Evero and CURIOUS
Tenzo and Design by Structure
The Jockey Club and Thisaway
Wiley-VCH and Industry
Best creative strategy (consumer)
Debra and Richards Dee
Eden Project and SomeOne
Kellogg's and Landor
Nicky – Sofidel and The Branding Letters
Team GB and Thisaway
Best creative strategy (corporate)
AerCap and Siegel+Gale
Bapco Energies and Interstate Creative Partners
Harlaxton and UnitedUs
Norfolk Coast, Protected Landscape and Lantern
SLB and BrandPie
Best brand evolution (business)
ADSS and Pink Green
AtkinsRéalis and Interbrand
British Beer & Pub Association (BBPA) and Brand Potential
Emerging Comms and The Pull Agency
Leathwaite and Dusted
Best brand evolution (consumer)
Eurostar and DesignStudio
Freja Foods and The Collaborators
Hermanos Colombian Coffee Roasters and Fellow Studio
LeShuttle and Landor
Serenata and LoveGunn
The Devonshire Group and Chatsworth with Pentagram
Best brand evolution (corporate)
FONDATION LENVAL and BrandSilver
La Redoute and Carré Noir
Nokia and Lippincott
Port Of Dover and Saboteur
Seco and Interbrand
SLB and BrandPie
Best strategic or creative development of a new brand
AtkinsRéalis and Interbrand
Bilbao and Touchideas
Health Equals and RBL Brand Agency
indu and The Yard Creative
Kraft Heinz (Las Chicas) and PB Creative
Renaiss Health and Dragon Rouge
Best development of a new brand within an existing brand portfolio
Formula 1 and Coley Porter Bell
Kraft Heinz (Las Chicas) and PB Creative
Profi Group Romania and Touchideas
Best naming strategy (new name)
Beacon Therapeutics and Dusted
Cair and JOOSNABHAN
CTX LAB and BrandSilver
Health Equals and RBL Brand Agency
Readerful and Baxter & Bailey
Zakoznami and Touchideas
Best naming strategy (rename)
Aton and TOTEM
Сімі and BNA
JUNE and BrandSilver
LeShuttle and Landor
Thames Water Ventures / Trinzic Group and Olix Consulting
The Amauris and Fabular
Best naming strategy (naming system)
Opcore and Nomen
Siemens Mobility GmbH and SSBC GmbH – Brand Naming Agency
YouSense and Nomen
TYPE
Best corporate rebrand following a merger or acquisition
Forvia and Carré Noir
Foundations and RBL Brand Agency
Qinecsa and Radley Yeldar
South East Technological University with Red Dog Design Consultants and MCCP
Best brand development project to reflect a change of mission, values or positioning (business)
Air India and FutureBrand London
Aton and TOTEM
Integral and Pink Green
Kringlan Mall and M Worldwide Ltd
PrestaShop and Lonsdale
Temenos and Principle
Best brand development project to reflect a change of mission, values or positioning (consumer)
Autopay and BNA
Freepik
Freja Foods and The Collaborators
NYO and SomeOne
Quarto and Pentagram
Best brand development project to reflect a change of mission, values or positioning (corporate)
Bapco Energies and Interstate Creative Partners
Curtins Consulting Ltd and USP Creative
National Gas and WPA Pinfold
SLB and BrandPie
ZSL and RBL Brand Agency
Best brand consolidation
Bapco Energies and Interstate Creative Partners
SLB and BrandPie
The Jockey Club and Thisaway
Best rebrand of a digital property
Akin and Living Group
Collection Pot and White Bear Studio
Leathwaite and Dusted
AUDIO
Best audio brand
Peter Schmidt Group and TRO Music, Sound and Voice for Brands
SANOFI and Sixième Son
THE AA and Sixième Son
The Sound of Raiffeisen Bank International and Sonicbrand
TikTok and MassiveMusic
Vitesco Technologies and why do birds
Best sonic brand activation
NOFO Hotel & Wine bar and Efterklang
Syngenta Group and why do birds
Best sonic brand evolution
Deutsche Bahn and why do birds
Deutscher Sparkassen- und Giroverband e.V. and MassiveMusic
WRAPPED
Best use of packaging (glass)
Bacardi Ltd. – Bombay Sapphire Premier Cru Tuscan Juniper and Knockout
Beefeater Gin and Boundless Brand Design
Campari and RobilantAssociati
Mars and Elmwood
Best use of packaging (print and card)
allplants and Pearlfisher
Kellogg's and Landor
Sipsmith and Pearlfisher
THRYVE | Iffco Plant-based Venture and WMH&I
Best use of packaging (other)
Bacardi Ltd. – Breezer and Knockout
Danone and Elmwood
Devoted Pet Foods and Pencil Studio Ltd
Freja Foods and The Collaborators
PepsiCo Design & Innovation – PepsiMax PopFizzAhh 2022
Best use of packaging (limited edition)
Bacardi Ltd. – Bombay Sapphire Basquiat Special Edition and Knockout
Diageo India and Butterfly Cannon
PepsiCo Design & Innovation – Lay’s – More Belgian Really Impossible!
Plymouth Gin and Boundless Brand Design
Best use of sustainable packaging
Brown Forman and Kheops
Colgate-Palmolive
PepsiCo Design & Innovation – Pepsi Max x Eintracht Frankfurt collaboration
SECTOR
Best visual identity from the automotive sector
AERO and Magpie Studio
BUGATTI Automobiles S.A.S. and Interbrand GmbH
The AA and Elmwood
Best visual identity by a charity, NGO or NFP
Debra and Richards Dee
INSPIRE and WMH&I
Theirworld and Saboteur
Unearthodox and Radley Yeldar
Vineyard Theatre and NB Studio
ZSL and RBL Brand Agency
Best visual identity from the education sector
Christ Church, Oxford and SomeOne
Harlaxton and UnitedUs
Oxford University Press – Readerful and Baxter & Bailey
Oxford University Press – Revise and Baxter & Bailey
South East Technological University with Red Dog Design Consultants and MCCP
Story School and Saboteur
Best visual identity from the energy and utilities sector
Bapco Energies and Interstate Creative Partners
Evero and CURIOUS
SLB and BrandPie
Thames Water Ventures / Trinzic Group and Olix Consulting
VEV and Designhouse
Best visual identity from the engineering and manufacturing sector
AAF (American Air Filter) and Move Branding
AtkinsRéalis and Interbrand
High Liner Foods and WMH&I
Nawa Technologies and Rokabye
Neal Jones and WPA Pinfold
Seco and Interbrand
Best visual identity from the farming and agricultural sector
Farmerline and NB Studio
First Milk and KISS Branding
Kramp and mReaction
Mahindra Group and Dusted
Niraj Valley Products and Rubikom
Best visual identity from the financial services sector
Aptia and Living Group
Autopay and BNA
Elkstone Partners and LoveGunn
Future Positive Capital and Pixelis
IP Group and Conran Design Group
Raiffeisen Bank International and FutureBrand London
Best visual identity from the FMCG sector
Colgate-Palmolive
Kraft Heinz (Las Chicas) and PB Creative
Mars and Elmwood
Best visual identity from the food and beverage sector
Campari and RobilantAssociati
Freja Foods and The Collaborators
Gervais and FutureBrand Paris
Kellogg's and Landor
Woven and Magpie Studio
ZUMA and CURIOUS
Best visual identity from the healthcare and pharmaceutical sector
Beacon Therapeutics and Dusted
Community Pharmacy England and IE Brand and Digital
Rayscape and Heraldist
Renaiss Health and Dragon Rouge
Together Health and The Space Creative
WS Audiology and FutureBrand London
Best visual identity from the industrial, basic materials, mining and extractives sector
AtkinsRéalis and Interbrand
NV Bekaert SA and Interbrand GmbH
OCI Global and RBL Brand Agency
Quor Group and Fellow Studio
Tata Steel Europe and Industry
Best visual identity from the lifestyle and wellbeing sector
Dense Hair Experts and KISS Branding
Ebbs & Flows and Kimpton Creative
Fresha and DesignStudio
Helsinki YMCA Support Foundation and Berry Creative
KOHO – go to nature and buero inaoakley
Best visual identity from the professional services (advisors and consultants)
AtkinsRéalis and Interbrand
Citris and Alkamee
Emerging Comms and The Pull Agency
Leathwaite and Dusted
Robert Walters and we-do-co
Wiley-VCH and Industry
Best visual identity from the professional services sector (legal and accountancy)
Akin and Living Group
Birketts and Industry
Nexia and Industry
Best visual identity from the property, construction and facilities management sector
AtkinsRéalis and Interbrand
Durkan Homes and Bell
Mecsia and Dusted
Oval Real Estate and Common Curiosity
Rapleys and Industry
Transport for London: Places for London and Pentagram
Best visual identity from the public sector
Foundations and RBL Brand Agency
The Royal Yorkshire Regiment and WPA Pinfold
Transport for London: Places for London and Pentagram
Best visual identity from the retail sector
Сімі and BNA
Dealz Poland and Touchideas
JOTT and Pixelis
Meltin(Pot) and SALT ON WAVES
Tom Gilbey and Saboteur
Webbs and The One Off
Best visual identity from the sports and leisure sector
Aston Villa and Dragon Rouge
Formula 1 and Coley Porter Bell
Manors and Stink Studios
Memento and Pencil Studio Ltd
Team GB and Thisaway
Best visual identity from the technology, media and telecommunications sector
Capital and Rokabye / adam&eveDDB
Future plc and Elmwood
Nokia and Lippincott
Pley and Essen International
Quarto and Pentagram
Steep and Essen International
Best visual identity from the transport and logistics sector
Air India and FutureBrand London
Eurostar and DesignStudio
InPost and Dragon Rouge
Mobico Group and Conran Design Group
Sanelo and LoveGunn
Best visual identity from the travel and tourism sector
Center Parcs Europe and DesignStudio
Holiday Best and Fellow Studio
Inghams and SomeOne
LeShuttle and Landor
Norfolk Coast, Protected Landscape and Lantern
Zakoznami and Touchideas
SPECIAL RECOGNITION
Brand strategist of the year
Silke Bochat – Formerly Colgate-Palmolive
Ian Firth – Bright Space
Rhiannon Lowe – RBL Brand Agency
Creative director of the year
Angus Hyland – Pentagram
Emma Overeem – Living Group
Scott Snashfold – BrandPie
Young contender of the year
Ali Al Amine – Mr B & Friends
Karoliina Helosuo – 400
Jamie Thorp – Reed Words
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 17 April 2024.
