• Transform magazine
  • March 22, 2023


Payoneer rebrands ahead of public listing

03. Payoneer Hero Static

Payoneer, a commerce technology company, rebranded to reflect its current position in the market and its vision to be the world’s go-to partner for digital commerce everywhere.

Born in 2005, at the cusp of the global shift to digital commerce, Payoneer’s network now includes various businesses, from emerging-market freelancers to the marketplaces and platforms redefining how the world operates.

“As we enter the public markets and look ahead, our new brand is designed to keep driving the business forward while keeping us true to our purpose: to imagine, engineer and inspire a universal future for commerce, together with our millions of customers and partners all over the world,” says Scott Galit, CEO of Payoneer.

The rebrand, led by global branding agency, venturethree, focuses on the concept of universality. Payoneer’s new brand colour, in fact, aims to be ‘universal,’ reflecting its promise to be for everyone everywhere. Similarly, the new logo is a circle, representing the brand’s goal of becoming a single destination, unified, and connected in more places than anyone else.

“Payoneer is a truly universal business, with an optimistic global perspective, uniting marketplaces, systems, businesses and entrepreneurs, everywhere in the world. To express and celebrate this, the new symbol of Payoneer reflects the universe of opportunities available through their many products, services and platforms,” says Jason Lowings, creative director at venturethree.