Fedrigoni launches Paper Box Experience to unite global creative community
Luxury speciality papers brand, Fedrigoni, launched the Paper Box Experience, an invitation to creatives across the world to develop art using Fedrigoni materials.
Paper Box contains the entire Fedrigoni range of papers in a single black box encompassing nearly 900 different types of paper, which aim to offer a different range of opportunities for design transformation. Following almost two years of separation and isolation as a result of the pandemic, Fedrigoni saw the first anniversary of Paper Box as the right moment to reunite the global creative community.
The brand challenged six international artists to create a limited-edition sculptural artwork using the Paper Box as a canvas, with the aim of celebrating the diverse potential of paper on a global scale.
“Choosing paper is ultimately an act of creativity. From sculptures and couture, to book covers and packaging, the transformative power of paper really is limitless. After a period of such separation and uncertainty for the creative sector, we wanted to cultivate a moment of togetherness for artists and enthusiasts across the world. Just as Paper Box unites Fedrigoni’s entire product range, we hope that the Paper Box Experience unites the global creative community in a shared moment of artistic celebration,” says Ambra Fridegotto at Fedrigoni UK.
The launch was supported by a digital event that aimed to create a moment of togetherness for the brand’s international studios.