News

Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

On 2 September, peer-to-peer property investor LendInvest launched a colourful brand identity. It aims to match its image with a renewed focus on making property inve...

Financial services firm, UBS, has announced a new and unconventional brand relaunch. The strategic transformation includes a new brand design, tone of voice and a son...

With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Google’s fun and approachable brand takes another leap forward with its new logo.   The revelation has already, unsurprisingly, received a barrage of comment; some ne...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media...