One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Valle...
Articles
New aviation brand Acron challenges industry norms
Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that als...
Reels in Motion rebrand reflects company’s growth over two decades
British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...
As long as branding is a silo, it won’t fulfil its promise
GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....
Finland’s top football league reveals scarf-inspired rebrand ahead of new season
The Veikkausliiga - made up of Finland’s 12 best football teams - has unveiled its new brand that highlights the pride of supporting your local club. It turned to international brand consultancy Bond, which altered th...
Angus’ A-Z of logos: Solidarność
Pentagram partner and creative director Angus Hyland discusses the logo design for Solidarność and the resounding impact the trade union had on life in Poland. There...
Beyond logos: Building brands that breathe
Gabriel Collins, head of innovation at Boundless Brand Design, discusses how the relationship between brands and consumers has changed over time, and why his agency’s ‘Living Brand’ ethos helps to unlock the bigger pi...
Learning how brand identities can be flexible ecosystems
James Hurst, chief creative officer at Zag, chats about EE’s complex brand system, and how flexible ecosystems can be designed to support business growth strategies....
Starbucks’ Refreshers visual update hopes to take Chinese market by storm
Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...
Is beauty enough? A new approach to brand resonance
Finn Gaardboe, founder and creative director of StudioFMRG, explores the role beauty plays in his agency’s approach to redefining how businesses create depth, cultural impact and customer resonance....