• Transform magazine
  • February 17, 2020

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Articles

Norwegian introduces new 'tail fin heroes' for women's month

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International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...

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Brand communications and the misrepresentation of women

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David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t lived u...

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Bold change

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A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity across...

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#TransformTuesday: 8 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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