• Transform magazine
  • July 06, 2025

Top

Articles

Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

Lowri Morgan-Macdonald Acuity Law (1).jpg

A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, part...

Read More

Opinion: Brand IP doesn’t look after itself

PeterMatthews_hi-res_151113.jpg

Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand r...

Read More

Speedo deals with Lochte's lie

ryan lochte.jpg

American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and sw...

Read More

Black market: Online brand protection

fake bag3.jpg

Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...

Read More

Police and partners protect IP and online brand security

stormtroopers-700x367.png

The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...

Read More