Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and pr...

Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have gr...

With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands...

Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and aud...

Life magazine was a long-time champion of world-class photojournalism. But its closure preceded the 2008 recession and the wholesale demise of many global publications. Could Life have been revived through a brand rep...

New UKTV channel W has set out to redefine television branding in Britain. Amy Sandys examines the new brand and its unique approach to positioning Beginning to broad...

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...

One way of gauging public sentiment towards a brand is to measure interaction with it on social media. A list compiled by social analytics platform, NetBase, shows th...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...