Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a legacy brand for today’s design-savvy audience while simplifying the complex needs of trade and retail customers. Fifty Thousand Feet delivered a refined brand system and an e-commerce experience, complete with customer-specific journeys, swatch tools and seamless navigation to support inspiration and efficiency at every step.
