Dude Design crafts contemporary identity for Milano Film Fest 2025

Independent brand studio Dude Design developed a bold, cinematic visual identity for this year’s Milano Film Fest, designed to resonate across both cultural institutions and the city’s urban streets. The challenge was to create a flexible yet distinctive system that could adapt to a variety of touchpoints while capturing the inclusive, contemporary spirit of the festival. Drawing from classic film aesthetics and urban design cues, the result is a modular identity featuring stylised geometric beams, vibrant colours and dynamic typography that brings Milan’s cultural energy to life.