Dalziel & Pow brings storytelling-led design to the new Guinness Open Gate Brewery London

Dalziel & Pow has delivered a full wayfinding system, retail strategy and store design for the new Guinness Open Gate Brewery London, which opened in Covent Garden on 11 December. Spanning three historic buildings, the project blends Guinness’s creative spirit with the character of the neighbourhood through playful, brand-led navigation and immersive retail concepts. From pint-inspired exterior signage to adaptable collaboration spaces and illustrated internal journeys, the experience brings warmth, craft and discovery to every corner of the 54,000 ft² destination.