Bath Rugby unveils gladiatorial new identity

Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-day gladiators,’ combining contemporary heraldry, tribal illustration and visceral motion principles to capture the raw intensity of the sport. Confident typography, refreshed blue, black and white palettes and a charged tone of voice create a powerful platform to engage fans old and new.