• Transform magazine
  • June 22, 2024

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The World Games unveils Chengdu 2025 logo

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The Local Organising Committee (LOC) of Chengdu 2025 has unveiled the logo for the 12th edition of The World Games that celebrates where the games are being held. It incorporates traditional Chinese symbols including the giant panda, hibiscus flower and the Chinese knot.

The World Games is a multi-sport event that comprises sports that are not in the Olympic Games. The 12th edition of the World Games will be held in Chengdu, China. 

A contest was announced in December 2023 for the design of the logo, mascot and slogan for the 2025 World Games. The competition ran until February 2024 with over 9,000 national and international submissions received. The submissions included 3,562 logo ideas, 1,924 mascots and 3,749 slogans. 

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The logo chosen incorporates elements of the giant panda, hibiscus flower and Chinese knot to celebrate Chengdu as hosts for the event. The logo features the faces of four giant pandas to represent the history of Chengdu and its relationship with the animal. The noses of the four pandas form to create a Chinese knot to symbolise unity, prosperity and luck. This is supposed to embody the core values of the World Games and its players. Finally, the ears of the pandas create the petals of a hibiscus flower in the overall design. 

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The logo achieves balance by using cool colours vertically and warm colours horizontally, creating depth and coordination.

John Fairley, the British designer responsible for the emblem, commented on the World Games website, “The arrangement of these geometric elements not only signifies the interconnected fate of humanity but also underscores respect for cultural diversity across nations.”

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The 12th edition of the World Games is set to be held in August 2025.