#Transform Tuesday: 3 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
1. Global investment firm AllianceBernstein was rebranded by American brand and advertising firm MBLM to give the company a visual presence in the financial services market. The brand will now be known as AB or AB Bernstein.
2. Undergoing a period of change internally and in terms of the sectors for which it works, Leeds-based communications agency Logistik announced its rebrand to Vista. The agency hopes to enhance its recruitment efforts and redefine its position in the market.
3. Brooklyn design agency 8 1/2 redesigned the visual identity of the Association of American Publishers. The new logo uses a common print mark, the bracket, to denote sub-brands or further information. The useful mark allows the new brand more versatility than had the old.
4. The Chartered Institute for Professional Development launched a major rebrand with the assistance of London agency Frank, Bright & Abel. The rebrand will be covered in detail in the upcoming issue of Transform’s sister magazine,Communicate, and will appear in Transform’s May issue.