• Transform magazine
  • August 14, 2020


#Transform Tuesday: 3 February

  • AB-700x291.jpg
  • VISTA-700x291.jpg
  • AAP-700x291.jpg
  • CIPD-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Global investment firm AllianceBernstein was rebranded by American brand and advertising firm MBLM to give the company a visual presence in the financial services market. The brand will now be known as AB or AB Bernstein.

2. Undergoing a period of change internally and in terms of the sectors for which it works, Leeds-based communications agency Logistik announced its rebrand to Vista. The agency hopes to enhance its recruitment efforts and redefine its position in the market.

3. Brooklyn design agency 8 1/2 redesigned the visual identity of the Association of American Publishers. The new logo uses a common print mark, the bracket, to denote sub-brands or further information. The useful mark allows the new brand more versatility than had the old.

4. The Chartered Institute for Professional Development launched a major rebrand with the assistance of London agency Frank, Bright & Abel. The rebrand will be covered in detail in the upcoming issue of Transform’s sister magazine,Communicate, and will appear in Transform’s May issue.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.


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