• Transform magazine
  • February 07, 2026

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News

Big Spaceship ditches confusing ‘SPCSHP’ name

BSS Desktop

New York City-based creative agency SPCSHP found the vowelless version of its Big Spaceship name was hard to pronounce and understand, especially across languages and markets. The 25-year-old agency, which works with...

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Divine Chocolate refreshes colour-led identity with new packaging

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The farmer co-owned premium brand aimed to strengthen its market position with a new visual identity. Hoping to still retain its heritage, Divine Chocolate partnered with London-based creative agency Wildish & Co....

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New Casa Italia logo unites UK and Italian culture

Casa Italia Logo | Istituto Marangoni 2

Italy’s new diplomatic headquarters in Westminster, London combines the Embassy of Italy, the Italian Trade Agency and the Italian Cultural Institute in one location. Known as Casa Italia, it partnered with design sch...

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London Spirit marks a new era with a refreshed logo and colour palette

Londonspirit Casestudy Coverimage

While speaking to the spirit of unity and heritage, the rebrand aims to offer a clean cut and modern design aesthetic. Marylebone Cricket Club (MCC), owners of London Spirit, partnered with global advertising agency V...

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Siemens’ sonic rebrand introduces a bold and modern direction

Screenshot 2026 02 03 At 4.16.17 PM

The new sound is defined as “Electronic Mindset. Acoustic Performance.” Partnering with audio branding agency why do birds, Siemens takes a subtle approach to its ever-evolving sonic identity....

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Hopleaf Pale Ale redesign aims to return brand to its iconic status

Hopleaf Rebrand8

Hopleaf Pale Ale, a Malta beer brand, unveiled a new visual identity to deliver a modern shelf presence and honour its brewing legacy. Collaborating with bluemarlin, the brand aims to reposition itself in craft beer c...

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World Karate Federation unveils new cut-through brand identity

YDRAY Wkf

The World Karate Federation (WKF) added subtle changes to its visual personality to modernise its identity. WKF partnered with advertising and design agency Ogilvy Spain to create a new logo that matches the global na...

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Mildreds’ new restaurant, Tangra, opens with an innovative brand design

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Strong personality and striking visuals define the new restaurant’s brand to match the bold, fiery menu. Mildreds partnered with London-based creative design agency Kuba & Friends to open the new vegetarian Indo-C...

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BritBox refreshes brand logo and introduces new motion system

SR Logo Britbox Wide

BritBox, the leading streaming service for British television in North America, Australia and the Nordics, collaborated with Sibling Rivalry to refine a new brand identity. The rebrand is centred around a modernised l...

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GoFundMe reimagines UI ecosystem following major business evolution

Screenshot 2026 01 27 At 11.41.36

Global fundraising leader GoFundMe partnered with Koto for a rebrand project that reflects the company’s expanding reach beyond individual giving to nonprofit organisations. The UI rebrand features a new logo, colour,...

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