• Transform magazine
  • June 09, 2025

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Pilgrims Choice rebrand ignites flavour-first appeal

1 Brandonconsultants Pilgrimschoice PR Rangeshot

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception...

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Superfeet doubles down on innovation and performance in redesign

SUPERFEET X MLTI NYC Brand Evolution Recap 01

Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was t...

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Shed rebrands Shakti to bring ancient acupressure into modern wellness culture

SHAKTI Shed 3

London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...

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Transform Live Saudi 2025: How BSF found its voice

1 Opening Slide

Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....

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BrandMe crafts bold identity for New Originals Company to challenge plant-based norms

New Orignals Case Study 09

Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...

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BrandMe creates visual identity for Água Serra da Estrela’s sustainability movement

Brandme Serraestrella2

Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challeng...

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Free The Birds crafts bold brand identity for Avon’s new fragrance line ‘Perfect Nonsense’

FTB X Avon Perfect Nonsense [5]

Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...

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Iris Worldwide rebrands with bold rallying cry for creativity and cultural relevance

10 ID BADGE

Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodi...

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DuPont reveals electronics spinoff brand, Qnity

Qnity Logo White

Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. B...

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Fifty Thousand Feet reimagines itself as an independent brand consultancy

Screenshot 2025 05 30 At 13.10.00

Fifty Thousand Feet, known for its work with brands like Salesforce and Knoll, has rebranded to mark its shift from creative agency to independent brand consultancy. The challenge was to express its strategic depth an...

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