Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...
Features
Postcard from Kuwait City
Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
Symbolic language: The power and problem of national symbols
Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....
Building personality through wayfinding
As architects and designers blur the line between signage and space, brands are using wayfinding to tell stories and shape experiences. David Benady explores how. Fin...
The Verdict: Palmetto comes clean with new identity by Ragged Edge
About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...
The sound of rum: Bacardí's new sonic model
Despite having dramatically progressed over the past decade, sonic branding can still sometimes feel rigid or ‘corporate’. Abbey Bamford explores how Bacardí and Resister broke the rules to create a new sonic mod...
The Scoop with Tom Gilbert
Transform catches up with Design Bridge and Partners’ group executive creative director, Tom Gilbert, at Paradigms brand summit. He discusses the benefits of working for a large global agency, how AI is being utilised...
How American restaurant brands are balancing nostalgia and modernisation
When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...
Up, up and away!
British flight search aggregator and travel agency Skyscanner has its eyes set on becoming a globally recognised brand. Its director and global head of brand design ops, Carla Sandhu, sits downs with Transform editor...
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