Europe

Kathryn has over 15 years' experience shaping and managing brands across consumer and corporate environments. She specialises in brand architecture, positioning, and naming strategy, as well as brand identity development. Kathryn has led large-scale rebrands, including for BT and EE , and developed comprehensive brand frameworks and toolkits. She is skilled at aligning brand with business strategy and embedding it across the entire customer journey through cross-functional collaboration and stakeholder engagement. Kathryn is currently Head of Brand for OVO, leading a team of brand and creative strategists and brand managers.

Clare is Group Head of Brand at Aviva, one of the industry’s most recognised brands. Known for blending insight with bold ideas, Clare has led transformative projects that elevate brand identity and deliver measurable impact across global markets. Her career spans senior roles in brand strategy and communications, where she has championed innovation and storytelling to connect businesses with audiences in meaningful ways. Her leadership has sparked transformative projects that not only redefine external perception but also energise internal culture, creating clarity and pride across the organisation to build a brand from the inside out.

Verena is Head of Brand at Vestiaire Collective, shaping the global identity and creative direction of the industry’s leading platform for pre-loved luxury. Before joining Vestiaire Collective in Paris, she led Global Brand Strategy at Zalando, where she oversaw the company-wide brand refresh, spanning identity, logo evolution, design system, and a new cross-category creative language rolled out across campaigns, owned channels and product touchpoints.She also advises emerging fashion-AI ventures and recently served as a juror for Neo.Fashion.’s Digital Award at Berlin Fashion Week 2025.
Verena joins the Transform Magazine 2025 jury to champion bold, thoughtful and culturally resonant brand transformations.

Olivia Butter is a global brand marketer with over 15 years’ experience across both agency and client-side roles in the US and Europe. She is Global Brand Strategy Lead at Klarna, defining positioning and brand direction across 26+ markets, with work spanning partnerships with Apple, Google and eBay, Klarna’s first Super Bowl ad, and multi-year sports deals with the Chicago Bulls and Angel City FC.

Previously, Olivia worked with Fortune 500 clients at BBDO and Grey before joining Chobani, where she helped transform America’s top-selling yogurt into a lifestyle leader. At Klarna, she focuses on setting a new standard in everyday finance, making money management smarter, fairer and more enjoyable.

Adrian founded Greenspace in 2003, after nearly 20 years’ experience in design and advertising, including a 10-year stint as the chief creative officer of Imagination, here he established the company’s ground-breaking ‘brand experience’ offer and led its global creative resource. Adrian also served for 5 years as executive creative director of Saatchi & Saatchi EMEA. Led by Adrian, Greenspace is an international award winning, strategy-led consultancy that combines the power of good design with authentic storytelling to create brand, digital and experiential communication in a multitude of forms, for forward-thinking brands. 

Bio to follow......

René is a design leader and creative director specialising in purposeful, emotionally resonant brand experiences with a distinctive sense of refinement. He has held senior in-house roles at globally recognised Danish brands including Royal Copenhagen, Bang & Olufsen, and the LEGO Group, as well as creative director positions at design-driven agencies in London and Copenhagen.

Passionate about creating positive change through outstanding design, René combines strategic leadership with hands-on creativity. A mentor, team builder, and creative culture shaper, he works with a global perspective from his home in Denmark, which he shares with his husband, Kim, and two Cornish rex cats.

Emma Cooke is Head of Brand and Strategic Communications at Save the Children UK. She has 25 years’ experience in strategic brand and communications roles across agency and client side, working with brands including Cancer Research UK, KFC, Battersea Power Station, Peugeot and Barclays. She believes real impact requires a clear line of sight from strategy thorough to execution and fundamentally, over the last three decades of technological change, the core tenets of creativity, consistency and distinctiveness abide.

Adriano simplifies complexity to make simplicity profound. He is a brand and creative leader with experience across many industries, from gaming and tech to education, energy, entertainment, and nonprofits, both in agencies and in-house.

Leading brand and creative teams for companies like Trivago, Gameloft, Preply, and ABB, he helped them clarify their brand stories and produce work that brought measurable results. At Trivago he built the company’s first global Brand Book. At Gameloft he shaped the marketing strategy for major game titles. At Preply he led a full brand refresh. And at ABB he now guides global brand strategy across a very large, complex B2B organization.

Joe is Head of Brand Strategy for Santander and works for the UK and Group business. Prior to that he was a Brand Consultant, formerly CSO at Siegel + Gale, and with experience at Kantar, Clear M&C Saatchi, Engine Group and Mars Confectionery.  He has worked on a wide plethora of brands and categories from financial services, telcos, the NHS, and sex toys.

Veera Kesänen is an Art Director and Illustrator known for bringing bold, visually striking ideas to life. Specializing in sports (with a particular interest in basketball), lifestyle, food, and events, Veera creates meaningful, standout visuals that engage and inspire. Her work is a unique blend of creativity and strategy, designed to spark joy in its audiences. Currently, she works as an Art Director at Moomin Characters.

Ilonka Ligteringen is an award-winning brand and creative leader with over 15 years’ experience shaping brands and bold campaigns, and championing inclusive identities across the charity and creative sectors. She guided Scope’s most recent brand refresh, developed a viral brand film, and led integrated campaigns that connect with diverse audiences and deliver meaningful impact. Passionate about accessible design, creative innovation and mentoring the next generation of talent, Ilonka brings both strategic vision and hands-on expertise to the judging panel.

Jamie is Group Brand Design Lead at HSBC, where they help lead the global design function, oversee HSBC’s design system, and support markets worldwide in delivering creative projects. A digitally focused Creative Director and Art Director, Jamie has worked at leading agencies including WCRS, Nitro, Razorfish, AnalogFolk, Sapient, and Wieden+Kennedy, developing a deep passion for design and human interaction both online and offline.

With a strong design background, Jamie believes every touchpoint should have purpose and meaning—for both the brand and its audiences. Throughout their career, they’ve thrived in and led multidisciplinary teams, always driving toward one shared goal: creating outstanding, memorable brand experiences

As a multidisciplinary creative, Angus partners with designers, writers, materials scientists, digital technology experts, sustainability specialists and business leaders from around the world to bring physical and digital experiences to life. A passionate brand storyteller and strategic thinker, he believes bold ideas crafted with business acumen and turned into impactful design experiences can inspire audiences, drive change and transform brands into powerful and valuable assets.

Simon is a Creative, Innovation, Design & AI; leader, director, strategist, innovator and entrepreneur - famous for and specialized in creating and developing unique creative expressions, experiences, business transformations, products, services and solutions for some of the world's most renowned and successful brands (Louis Vuitton, IBM, IKEA, AT&T, HBO), agencies (DDB, BBDO, Ogilvy, VICE Media) and companies, often using innovative technologies design methodology and a focus on sustainability. Simon is currently Creative and Innovation Leader at IKEA.

Karen currently leads Grosvenor’s brand team which supports the organisation’s international activities spanning urban property, food and agtech, rural estate management and support for philanthropic initiatives and helps build Grosvenor’s reputation for lasting commercial, social and environmental benefit across all Grosvenor-branded touchpoints. With over 30 years of brand and communications experience in the professional services sector, she brings a blend of strategic insight and creativity to projects, working closely with clients and colleagues to understand their requirements and to align and achieve brand and business objectives. She is passionate about brand experiences that create connections and is a champion of authenticity and purpose in brand strategy and execution.

Ainhoa is specialising in strategic design leadership, human-centred design and the development of global brand systems and governance. With over a decade of agency experience and more recent leadership roles at Nestlé and Reckitt, she brings a holistic understanding of how to optimise and scale design excellence across global organisations.

She now partners with global brands, agencies and organisations to elevate design quality and impact, helping teams build the systems and foundations that enable distinctive, cohesive and authentic brand expression and experiences grounded in human insight and creative excellence.

Dale Anne Scogings is a Creative lead at Canva with over a decade of experience spanning in-house and agency roles. She currently leads brand and creative at Flourish, a Canva-owned company, shaping the brand and ensuring alignment with Canva’s ecosystem.

Driving creative excellence for global brands including Canva, Cosmopolitan Magazine, and Vodacom, her performance-driven approach blends entrepreneurial thinking with a values-led mindset.

Dale Anne is driven by design for good and social impact; she actively mentors emerging talent, advocates for design-skills volunteering at Canva, supports NFPs with creative solutions, serves as an Industry Fellow at the University of East London, and champions neuro-inclusion initiatives.

Carol is a Brazilian creative with 20 years of experience helping brands tell stories that travel the world. Associate Creative Director at Peloton in London, she has also called Berlin, Abu Dhabi, and Dubai home—each city adding new colours to her creative palette. Over her career, she has collaborated with global brands such as Nespresso, Oppo, Lay’s, and, more recently, Liverpool FC. With roots in Brazil’s vibrant storytelling and a sharp eye for visual creativity, Carol brings a unique international flair to brand campaigns that are approachable, visually striking, and resonate across cultures.

Tapas is a seasoned design professional with over 14 years of global experience in print, digital, and rich media. Holding an MA in Communication Design from the University of Arts, London, he blends psychology with visual storytelling to create meaningful brand assets. Currently Digital Design Lead, Vice President at J.P. Morgan Chase, he leads creative strategy and provides direction for an expansive team. Previously, he rebranded WorldRemit and shaped its global design culture. He’s also worked with Harvard, Chime Specialist Group, and LycaGroup, earning multiple accolades through innovative design and customer focused experience design.

Bruno is a Brazilian design leader with over 15 years of experience, bringing deep expertise across sectors from Beauty to Food & Beverage. With a foundation in product design, his career has evolved to focus on branding, creative direction, and strategic design leadership. Over his eight years at Nestlé, Bruno helped iconic global brands reimagine their identities to regain relevance and played a critical role in disrupting established categories for local brands through bold design and a holistic branding approach. Now serving as Global Experience Design Director at Haleon, Bruno champions anthropology and human-centered innovation as the cornerstones of a stronger design culture and the creation of distinctive, lasting brands. Engaged with the unique challenges of the healthcare sector, he is dedicated to infusing greater humanity into everyday health experiences through the transformative power of design.

Sooki is a cosmopolitan Korean who has lived in various countries around the world.

With a BFA in Visual Communications Design and more than 25 years of experience as a creative director, design director, art director, graphic designer, and web designer at various digital agencies in Seoul, New York, and now Gothenburg, her strength lies in visual design craftsmanship. 

She strives to create engaging visual experiences that are both meaningful and delightful. She currently works as an art director at Volvo Cars Global Marketing and resides in Gothenburg, Sweden with her husband, son, cat, and numerous houseplants.

With over 18 years of experience in global brand and packaging design leadership, Will Sutton is the global design lead at Reckitt Nutrition, shaping end-to-end brand experiences across the master brands and science institute. His career spans strategic design leadership, innovation and multi-channel brand activation across all touch-points, underpinned by a deep belief in the power of design to drive business growth.

Will has built his expertise across agency and in-house environments throughout Europe and the Middle East, holding both regional and global roles. Entrepreneurial at heart, he champions design that brings joy, emotion and commercial impact—delivering award-winning solutions across FMCG, luxury, retail, pharmaceutical and nutrition sectors. His portfolio includes leading work for global organisations such as Mars Chocolate, ghd, Tesco and Reckitt and has led brand design across Maltesers, Tesco Finest, Galaxy, Enfamil to name a few.

He joins the Transform Awards judging panel with a passion for meaningful, insight-driven design that unlocks emotional connection, joy & happiness in brands and people. 

Bio to follow

Bio to follow 

Sean Thornton is Co-Founder and Creative Director at Audio UX®, a world-leading agency specializing in audio branding and sonic user experience design. Since 2011, he has crafted award-winning sonic identities for major brands including Rivian, Verizon, Square, and Google, establishing himself as a strategic voice in the evolution of sound as a critical brand asset.

Sean has been instrumental in transforming traditional audio branding into a design-system driven discipline, creating flexible sonic frameworks that adapt seamlessly across the ever-changing landscape of connected experiences. As a sound designer, composer, and strategist, his portfolio spans an impressive range—from the robust audio experience of electric semi-trucks to the intimate soundscapes of smart doorbells—demonstrating remarkable versatility in creating brand-aligned audio solutions that are both functionally intelligent and emotionally resonant.

Born and raised in London, Libby is a creative director at DixonBaxi, shaping bold and meaningful brand identities for global clients. A graduate of Central Saint Martins, she began her career at SomeOne, where her talent in branding and design was recognised with the Transform Young Contenders Award in 2020. Now at DixonBaxi, she continues to lead transformative creative work for brands including MTV, Delta Air Lines, British Land and Warner Bros. Discovery. Passionate about representation, Libby champions diversity in design and believes creativity is the most powerful tool for solving complex challenges. 

As Head of Brand and Reputation at Sanofi, Katie Vanhoutte is the guardian and architect of the Sanofi corporate brand, designing and leading its strategic roadmap and visual identity globally.

With over 18 years of experience in branding and communications, Katie previously served as Head of Strategy at FutureBrand Paris. She has held senior strategy roles at creative agencies in New York and Paris, transforming leading global brands across multiple industries including financial services, FMCG, government institutions, healthcare and beauty.

Katie holds a Master's degree in Change Leadership from HEC Paris and Oxford Saïd Business School. Originally from England and raised in America, she has called France home for over 13 years.

Ramon is a musician and economist with a Master’s in Communication, fluent in six languages and passionate about innovation, sound, and storytelling. After serving as Press Director for Spanish tours of artists like Bruce Springsteen and the Backstreet Boys, he co-founded and led Sixième Son Spain from 2012 to 2024, pioneering sonic branding in Spanish-speaking markets.

He directed sound-strategy projects for Enel, FC Barcelona, La Liga, MAPFRE,
Vueling, Gallina Blanca, Naturgy, and Banco Santander, earning the iF Design
Award 2023 for MAPFRE’s global sonic identity. In 2025 he launched The Sonic You, a full-service sonic branding agency, whose earliest major client is Banco de España, the first European central bank with its own sonic identity. Ramon teaches brand sound strategy at several universities and speaks at international marketing forums. He also
composes under Clementines and Plou—both produced by two-time Grammy winner Roger Rodés—and more recently Supermon, whose trademark DC Comics blocked.

Jason is currently group head of brand at BT group. Leading on all elements of branding across 3 of the group’s biggest brands EE, BT and Plusnet, his remint covers brand creative, management and strategy. Having joined the group in 2020 he has overseen multiple rebrands, the creation of BT group and is now pushing the group’s consumer and business brands forward ensuring they are ready for the future. With over 19 years design and brand experience, working at both agency and client side he's worked on a vast variety of projects from rebrands, integrated campaigns, environment and spatial design. 

Ralph is a world authority on effective audio advertising and sonic branding. He
founded Eardrum in 1990, now the most awarded audio specialist advertising agency in
the world. In 2021, Ralph co-founded sonic branding agency Resonance which he later sold to SongTradr/MassiveMusic. In that time Ralph helped create award winning sonic
identities for the world’s largest brands including Canva, Tic Tac, Philips and The
Australian Open.
Ralph’s innovative thinking is always underpinned with solid marketing strategy, and his
deep knowledge of how to harness the power of music, voice and all things audio is
legendary.