Europe


The judges

The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.
Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.
We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.
Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.
Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

If you are interested in the opportunity to judge and believe you have the necessary background, please email Gemma at gcadden@transformmagazine.net with a short biography for consideration.

Below you can see our wonderful judging panel for 2026. Learn more about the judges by clicking on the headshots to read their biographies. More to be announced soon!

Kathryn Bathurst
Head of brand
OVO
Kathryn has over 15 years' experience shaping and managing brands across consumer and corporate environments. She specialises in brand architecture, positioning, and naming strategy, as well as brand identity development. Kathryn has led large-scale rebrands, including for BT and EE , and developed comprehensive brand frameworks and toolkits. She is skilled at aligning brand with business strategy and embedding it across the entire customer journey through cross-functional collaboration and stakeholder engagement. Kathryn is currently Head of Brand for OVO, leading a team of brand and creative strategists and brand managers.

René Christoffer
Senior art director and design manager
Royal Copenhagen
René is a design leader and creative director specialising in purposeful, emotionally resonant brand experiences with a distinctive sense of refinement. He has held senior in-house roles at globally recognised Danish brands including Royal Copenhagen, Bang & Olufsen, and the LEGO Group, as well as creative director positions at design-driven agencies in London and Copenhagen.
Passionate about creating positive change through outstanding design, René combines strategic leadership with hands-on creativity. A mentor, team builder, and creative culture shaper, he works with a global perspective from his home in Denmark, which he shares with his husband, Kim, and two Cornish rex cats.

Carol Feeley
Head of creative
Ocado Retail
As Head of Creative at Ocado Retail, the UK's fastest-growing online retailer, Carol leads a dynamic team of 34 creatives across motion, copy, and design. The team is at the forefront of crafting the brand's voice and igniting customer connections through impactful work, including the 'Life Delivered' brand platform. Carol cultivates an environment where fresh thinking thrives and creative boundaries are consistently pushed. With a 15-year track record, Carol brings extensive experience from her five-year tenure as Global Head of Creative at innocent drinks. Here, she not only established their master brand platform, 'little drinks big dreams,' delivering impactful 360 campaigns across Europe , but also spearheaded a significant packaging redesign and built the creative team from 12 to 26, ensuring strategic alignment for future growth.
Prior to this, Carol honed her expertise over a decade agency side, collaborating with global entertainment giants including Disney, Nickelodeon, The Royal Ballet, Discovery Channel, and Warner Bros. defining creative direction across multiple platforms. A trained coach, Carol is a passionate advocate for inclusive creative leadership, committed to unlocking unexpected solutions and empowering teams to deliver work that truly gets noticed. Expect creative excellence with a distinctively rebellious edge.

Jamie Lillywhite
Group brand design lead
HSBC
Jamie is Group brand design lead at HSBC. Jamie helps run the global design function at HSBC, running HSBC’s design system and supporting the all markets globally deliver their creative projects. Jamie is a Digitally focussed Creative Director and Art Director and during his career worked at agencies like WCRS, Nitro, Razorfish, AnaloFolk, Sapient and Wieden and Kennedy where he has developed his passion for design and human interaction, both on and offline. With his design background, he believes that every touch point must sing and have a purpose, for both the brand and its consumer. During his career he has always loved being part of and leading multi-disciplined teams, all collaborating to achieve the one goal of creating an amazing creative experience.

Gareth Morgan
Head of global brand
Revolut
Gareth is a seasoned creative director with over 16 years of experience across both agency and client-side roles, working with some of the UK’s leading creative agencies, including Wolff Olins, Ragged Edge and Mother Design. Partnering with high-profile clients such as Virgin Media, BBC and GSK, delivering innovative and impactful creative brand strategies. His in-house works contributed to the growth of major brands like TikTok, Google and NewDay. He is now currently leading the brand team at Revolut, driving the brand’s vision on a global scale. Challenging traditional banking perceptions whilst forging a new more innovative and accessible one.

Karen Patey
Head of brand communications
Grosvenor
Karen currently leads Grosvenor’s brand team which supports the organisation’s international activities spanning urban property, food and agtech, rural estate management and support for philanthropic initiatives and helps build Grosvenor’s reputation for lasting commercial, social and environmental benefit across all Grosvenor-branded touchpoints. With over 30 years of brand and communications experience in the professional services sector, she brings a blend of strategic insight and creativity to projects, working closely with clients and colleagues to understand their requirements and to align and achieve brand and business objectives. She is passionate about brand experiences that create connections and is a champion of authenticity and purpose in brand strategy and execution.

Dale-Anne Scogings
Creative lead
Canva
Dale Anne Scogings is a Creative lead at Canva with over a decade of experience spanning in-house and agency roles. She currently leads brand and creative at Flourish, a Canva-owned company, shaping the brand and ensuring alignment with Canva’s ecosystem.
Driving creative excellence for global brands including Canva, Cosmopolitan Magazine, and Vodacom, her performance-driven approach blends entrepreneurial thinking with a values-led mindset.
Dale Anne is driven by design for good and social impact; she actively mentors emerging talent, advocates for design-skills volunteering at Canva, supports NFPs with creative solutions, serves as an Industry Fellow at the University of East London, and champions neuro-inclusion initiatives.

Carol Sebben
Associate Creative Director
Peloton
Carol is a Brazilian creative with 20 years of experience helping brands tell stories that travel the world. Associate Creative Director at Peloton in London, she has also called Berlin, Abu Dhabi, and Dubai home—each city adding new colours to her creative palette. Over her career, she has collaborated with global brands such as Nespresso, Oppo, Lay’s, and, more recently, Liverpool FC. With roots in Brazil’s vibrant storytelling and a sharp eye for visual creativity, Carol brings a unique international flair to brand campaigns that are approachable, visually striking, and resonate across cultures.

Tapas Sharma
Vice president - marketing & brand design lead
JPMorgan Chase & Co.
Tapas is a seasoned design professional with over 14 years of global experience in print, digital, and rich media. Holding an MA in Communication Design from the University of Arts, London, he blends psychology with visual storytelling to create meaningful brand assets. Currently Digital Design Lead, Vice President at J.P. Morgan Chase, he leads creative strategy and provides direction for an expansive team. Previously, he rebranded WorldRemit and shaped its global design culture. He’s also worked with Harvard, Chime Specialist Group, and LycaGroup, earning multiple accolades through innovative design and customer focused experience design.

Jason Wood
Group head of brand
BT Group
Jason is currently group head of brand at BT group. Leading on all elements of branding across 3 of the group’s biggest brands EE, BT and Plusnet, his remint covers brand creative, management and strategy. Having joined the group in 2020 he has overseen multiple rebrands, the creation of BT group and is now pushing the group’s consumer and business brands forward ensuring they are ready for the future. With over 19 years design and brand experience, working at both agency and client side he's worked on a vast variety of projects from rebrands, integrated campaigns, environment and spatial design.
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