• Transform magazine
  • January 18, 2020



Tech reigns but food brands figure highly in connected brands survey


Cadbury, Heinz and Walkers are among the UK’s top 10 most connected brands, according to 100 Most Connected Brands 2019, which was published yesterday. The survey, which is condu...

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Best country brands are positive and welcoming, report says


By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....

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Measuring China's brand prosperity


In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line with Be...

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Check out @SiegelGale's comprehensive brand overhaul for @kearney here https://t.co/14pAVlXYYI https://t.co/7T20rkaz7g
Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp