Cadbury, Heinz and Walkers are among the UK’s top 10 most connected brands, according to 100 Most Connected Brands 2019, which was published yesterday. The survey, wh...
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Best country brands are positive and welcoming, report says
By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....
Measuring China's brand prosperity
In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line...