Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...
Articles
Purpose at the heart of Godawan whisky brand
Crafted by independent British brand design agency Butterfly Cannon, the luxury whisky brand centres around the Great Indian Bustard, otherwise known as the Godawan bird. With just 128 Godawan remaining, the brand fun...
The evolution and significance of branding
Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...
Why untethered brand design is the magic to creating customer-centric experiences
Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...
TikTok sonic identity outperforms peers, new Kantar research shows
New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...
Chuck Studios uses sound to differentiate Miller Genuine Draft
The Amsterdam-headquartered global creative production company sought to create a distinct ‘Culinary Identity’ for the Molson Coors beer brand. In doing so, it visually differentiated Miller by drawing inspiration fro...
The fear factor: Why brands dread change
Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....
Web3 in action: Skyne presents real-life cases of future-forward branding
Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...
Team GB rebranded ahead of Paris 2024 Olympics
As part of the British Olympic Association (BOA) hoping to grow the brand’s profile amongst fans of all ages and backgrounds, it turned to Bath-based branding and design agency Thisaway. The agency was not tasked with...
New Revvity brand positions biotech company as pioneer
Previously affiliated with PerkinElmer Inc., the life sciences and diagnostics spinoff brand was designed by global brand transformation company FutureBrand. The agency sought to position Revvity – whose name combines...