Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...
Articles
Angus’ A-Z of logos: British Rail
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland takes a nostalgic look at British Rail. Some of...
Monotype announces acquisition plans for Japanese type foundry Fontworks
In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...
Navigating the internet of (too many) things: contending with digital fatigue
Why are consumers really turned off by your content - and how can you turn them back around? Michael Bartley, executive creative director at Indigo Slate, a Zensar company, explores how putting human authenticity and...
British design agency Thompson Brand Partners becomes ThreeTenSeven
ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...
Baker Montgomery rebrands in face of increased competition
The Chicago-based executive search and talent strategy firm turned to 50,000feet to redesign its wordmark, visual identity and website. Hoping to raise Baker Montgomery’s awareness with Fortune 1000 talent executives...
Listen: AA releases first-ever sonic identity
Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...
Twitter rebranded to X
The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...
Little Big Brands brings modernity to Dr. Scholl’s identity
As a leader in foot care, Dr. Scholl’s turned to US branding and package design firm Little Big Brands to devise a new identity which could keep them ahead of the competition in a rapidly expanding category. The new d...
Why women’s sport shouldn’t try to be like the Premier League
Jon Crane, client and commercial director at London-based brand design agency FreshBritain, passionately discusses the uniqueness and intrigue of women’s sport, and why its brands must forge their own paths....