Transform Awards proud to announce Europe 2024 winners
Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best agencies and creative teams were once again recognised for the part they played in designing and strategising outstanding brand projects.
The Brewery in central London played host to an extraordinary evening which saw ZSL and RBL Brand Agency win the highly coveted ‘Grand prix’ award – the Transform Awards’ most prestigious accolade. Aiming to bring conservation back to the heart of its brand message, ZSL worked with RBL Brand Agency to refocus the narrative. The work was considered “fantastic” by one judge, while another added that they “love everything about it.” The project also won Gold in ‘Best brand development project to reflect a change of mission, values or positioning (corporate)’ and Silver in ‘Best visual identity by a charity, NGO or NFP.’
Meanwhile, the ‘Best overall visual identity’ was awarded to Quarto and Pentagram for work which one judge described as “a well-crafted solution.” Following the book publisher’s expansion, it turned to Pentagram to craft a confident, ambitious brand that was simple, yet cohesive. The project also scooped up Gold in ‘Best visual identity from the technology, media and telecommunications sector’ and Silver in ‘Best brand development project to reflect a change of mission, values or positioning (consumer).’
Transform’s Special recognition section also played host to exemplary winners on the night. Silke Bochat (Weleda) won ‘Brand strategist of the year,’ Angus Hyland (Pentagram) won ‘Creative director of the year’ and Jamie Thorp (Reed Words) scooped up the ‘Young contender of the year’ trophy.
Transform would also like to thank its sponsors, Corebook, Monotype, and Kimpton Creative for their incredible support this year.
The full list of Transform Awards Europe winners is as follows:
CONTENT
Best use of a visual property
Gold – Debra and RichardsDee
Gold – Team GB and Thisaway
Silver – The Jockey Club and Thisaway
Bronze – Nesquik and FutureBrand London
Bronze – ZUMA and CURIOUS
Highly commended – Southampton FC and Dragon Rouge
Best brand architecture solution
Gold – Straumann Group and Conran Design Group
Silver – The Devonshire Group and Chatsworth with Pentagram
Bronze – Nexia and Industry
Bronze – SLB and Brandpie
Best use of copy style or tone of voice
Gold – Oxford University Press and Baxter & Bailey – Oxford Revise
Silver – Bath Rugby Foundation and Supple Studio
Silver – Hermanos Colombian Coffee Roasters and Fellow Studio
Bronze – 1HQ Brand Agency – Netherlands
Bronze – Aircall and JOOSNABHAN
Bronze – Savanta and Brand & Deliver
Best brand experience
Gold – Nokia and Lippincott
Silver – Kringlan Mall and M Worldwide Ltd
Silver – Renault and Lonsdale
Bronze – PepsiCo – Pepsi Max x Eintracht Frankfurt collaboration
Bronze – Vodafone Group and Cheerful Twentyfirst
Highly commended – DuPont Mobility & Materials and Bright Space
Best wayfinding or signage
Gold – Oval Real Estate and Common Curiosity
Silver – AtkinsRéalis and Interbrand
Silver – Crossrail Ltd and Maynard
Bronze – brant Immobilien GmbH and Studio Gourdin
Bronze – Schule Forsmannstraße and Studio Gourdin
Best use of typography
Gold – ADSS and Pink Green
Silver – LeShuttle and Landor
Silver – Theirworld and Saboteur
Bronze – Memento and Pencil Studio Ltd
Bronze – The Beams and Only
Highly commended – High Liner Foods and WMH&I
Best place or nation brand
Gold – Norfolk Coast, Protected Landscape and Lantern
Silver – Knightsbridge Partnership and Anatomy
Silver – The Devonshire Group and Chatsworth with Pentagram
Bronze – Cayman Islands Government and we-do-co
Bronze – Hațeg Country, located in Romania and IOV & GMP
Best expression of a brand on social media channels
Gold – TikTok and MassiveMusic
Bronze – Seco and Interbrand
PROCESS
Best external stakeholder relations during a brand development project
Gold – Aston Villa and Dragon Rouge
Silver – Cambridge Healthcare Research and UnitedUs
Bronze – Robert Walters and we-do-co
Best implementation of a brand development project
Gold – Oval Real Estate and Common Curiosity
Silver – Acceleron and Admind Branding and Communications
Silver – dormakaba and Dusted
Bronze – ABB and Admind Branding and Communications
Bronze – Portugal dos Pequenitos and Kimpton Creative
Highly commended – Riverty and mReaction
Best localisation of an international brand
Gold – MetLife UK and Designate
Silver – Petit Bateau and Labbrand
STRATEGY
Best creative strategy (business)
Gold – Wiley-VCH and Industry
Silver – Tenzo and Design by Structure
Silver – The Jockey Club and Thisaway
Bronze – Evero and CURIOUS
Best creative strategy (consumer)
Gold – Eden Project and SomeOne
Gold – Team GB and Thisaway
Silver – Debra and RichardsDee
Bronze – Kellogg's and Landor
Highly commended – Nicky – Sofidel and The Branding Letters
Best creative strategy (corporate)
Gold – SLB and Brandpie
Silver – Norfolk Coast, Protected Landscape and Lantern
Bronze – AerCap and Siegel+Gale
Bronze – Harlaxton and UnitedUs
Highly commended – Bapco Energies and Interstate Creative Partners
Best brand evolution (business)
Gold – Emerging Comms and The Pull Agency
Gold – Leathwaite and Dusted
Silver – ADSS and Pink Green
Silver – AtkinsRéalis and Interbrand
Bronze – British Beer & Pub Association (BBPA) and Brand Potential
Best brand evolution (consumer)
Gold – LeShuttle and Landor
Silver – Eurostar and DesignStudio
Silver – Freja Foods and The Collaborators
Silver – Serenata and LoveGunn
Bronze – The Devonshire Group and Chatsworth with Pentagram
Highly commended – Hermanos Colombian Coffee Roasters and Fellow Studio
Best brand evolution (corporate)
Gold – La Redoute and Carré Noir
Gold – Port Of Dover and Saboteur
Silver – FONDATION LENVAL and BrandSilver
Bronze – Seco and Interbrand
Bronze – SLB and Brandpie
Highly commended – Nokia and Lippincott
Best strategic or creative development of a new brand
Gold – Health Equals and RBL Brand Agency
Silver – Bilbao and Touchideas
Silver – Kraft Heinz (Las Chicas) and PB Creative
Bronze – AtkinsRéalis and Interbrand
Bronze – indu and The Yard Creative
Highly commended – Renaiss Health and Dragon Rouge
Best development of a new brand within an existing brand portfolio
Gold – Profi Group Romania and Touchideas
Silver – Kraft Heinz (Las Chicas) and PB Creative
Bronze – Formula 1 and Coley Porter Bell
Best naming strategy (new name)
Gold – Health Equals and RBL Brand Agency
Silver – CTX LAB and BrandSilver
Silver – Oxford University Press and Baxter & Bailey – Readerful
Bronze – Beacon Therapeutics and Dusted
Bronze – Cair and JOOSNABHAN
Highly commended – Zakoznami and Touchideas
Best naming strategy (rename)
Gold – JUNE and BrandSilver
Gold – Thames Water Ventures / Trinzic Group and Olix Consulting
Silver – LeShuttle and Landor
Bronze – Aton and TOTEM
Bronze – Сімі and BNA / Brand New Attitude
Bronze – The Amauris and Fabular
Best naming strategy (naming system)
Gold – Siemens Mobility and SSBC
Silver – YouSense and Nomen
Bronze – Opcore and Nomen
TYPE
Best corporate rebrand following a merger or acquisition
Gold – South East Technological University with Red Dog Design Consultants and MCCP
Silver – Forvia and Carré Noir
Silver – Qinecsa and Radley Yeldar
Bronze – Foundations and RBL Brand Agency
Best brand development project to reflect a change of mission, values or positioning (business)
Gold – Integral and Pink Green
Silver – Kringlan Mall and M Worldwide Ltd
Silver – Temenos and Principle
Bronze – Air India and FutureBrand London
Bronze – PrestaShop and Lonsdale
Highly commended – Aton and TOTEM
Best brand development project to reflect a change of mission, values or positioning (consumer)
Gold – Autopay and BNA / Brand New Attitude
Silver – Freja Foods and The Collaborators
Silver – Quarto and Pentagram
Bronze – Freepik
Bronze – NYO and SomeOne
Best brand development project to reflect a change of mission, values or positioning (corporate)
Gold – ZSL and RBL Brand Agency
Silver – Curtins Consulting Ltd and USP Creative
Silver – SLB and Brandpie
Bronze – Bapco Energies and Interstate Creative Partners
Bronze – National Gas and WPA Pinfold
Best brand consolidation
Gold – SLB and Brandpie
Silver – Bapco Energies and Interstate Creative Partners
Bronze – The Jockey Club and Thisaway
Best rebrand of a digital property
Gold – Leathwaite and Dusted
Silver – Akin and Living Group
Bronze – Collection Pot and White Bear
AUDIO
Best audio brand
Gold – SANOFI “Miracle Dots” and Sixième Son
Gold – TikTok and MassiveMusic
Silver – THE AA and Sixième Son
Bronze – Peter Schmidt Group and TRO – Music, Sound and Voice for Brands
Bronze – The Sound of Raiffeisen Bank International and Sonicbrand
Bronze – Vitesco Technologies and why do birds
Best sonic brand activation
Gold – Syngenta Group and why do birds
Silver – NOFO Hotel & Wine bar and Efterklang
Best sonic brand evolution
Gold – Deutsche Bahn and why do birds
Silver – Deutscher Sparkassen- und Giroverband e.V. and MassiveMusic
WRAPPED
Best use of packaging (glass)
Gold – Beefeater Gin Crown Jewel and Boundless Brand Design
Silver – Campari and RobilantAssociati
Bronze – Bacardi Limited and Knockout – Bombay Sapphire Premier Cru Tuscan Juniper
Bronze – Mars and Elmwood
Best use of packaging (print and card)
Gold – Sipsmith and Pearlfisher
Silver – Kellogg's and Landor
Silver – THRYVE | Iffco Plant-based Venture and WMH&I
Bronze – allplants and Pearlfisher
Best use of packaging (other)
Gold – Danone and Elmwood
Silver – Freja Foods and The Collaborators
Bronze – Bacardi Limited and Knockout – Breezer
Bronze – Devoted Pet Foods and Pencil Studio Ltd
Highly commended – PepsiCo – PepsiMax PopFizzAhh 2022
Best use of packaging (limited edition)
Gold – Diageo India and Butterfly Cannon
Silver – PepsiCo – Lay’s – More Belgian Really Impossible!
Bronze – Bacardi Limited and Knockout – Bombay Sapphire Basquiat Special Edition
Bronze – Plymouth Gin "Ocean Edition" and Boundless Brand Design
Best use of sustainable packaging
Gold – Colgate-Palmolive
Silver – PepsiCo – Pepsi Max x Eintracht Frankfurt collaboration
Bronze – Brown Forman and Kheops
SECTOR
Best visual identity from the automotive sector
Gold – BUGATTI Automobiles S.A.S. and Interbrand GmbH
Silver – AERO and Magpie Studio
Bronze – The AA and Elmwood
Best visual identity by a charity, NGO or NFP
Gold – Theirworld and Saboteur
Silver – Debra and RichardsDee
Silver – Vineyard Theatre and NB Studio
Silver – ZSL and RBL Brand Agency
Bronze – Unearthodox and Radley Yeldar
Highly commended – INSPIRE and WMH&I
Best visual identity from the education sector
Gold – South East Technological University with Red Dog Design Consultants and MCCP
Silver – Harlaxton and UnitedUs
Silver – Story School and Saboteur
Bronze – Oxford University Press and Baxter & Bailey – Oxford Revise
Bronze – Oxford University Press and Baxter & Bailey – Readerful
Highly commended – Christ Church, Oxford and SomeOne
Best visual identity from the energy and utilities sector
Gold – Thames Water Ventures / Trinzic Group and Olix Consulting
Silver – Evero and CURIOUS
Silver – VEV and Designhouse
Bronze – SLB and Brandpie
Highly commended – Bapco Energies and Interstate Creative Partners
Best visual identity from the engineering and manufacturing sector
Gold – Seco and Interbrand
Silver – Neal Jones and WPA Pinfold
Bronze – High Liner Foods and WMH&I
Bronze – Nawa Technologies and Rokabye
Highly commended – AAF (American Air Filter) and Move Branding
Highly commended – AtkinsRéalis and Interbrand
Best visual identity from the farming and agricultural sector
Gold – Kramp and mReaction
Silver – First Milk and KISS Branding
Silver – Niraj Valley Products and Rubikom
Bronze – Farmerline and NB Studio
Highly commended – Mahindra Group and Dusted
Best visual identity from the financial services sector
Gold – IP Group and Conran Design Group
Silver – Aptia and Living Group
Silver – Autopay and BNA / Brand New Attitude
Bronze – Future Positive Capital and Pixelis
Bronze – Raiffeisen Bank International and FutureBrand London
Highly commended – Elkstone Partners and LoveGunn
Best visual identity from the FMCG sector
Gold – Kraft Heinz (Las Chicas) and PB Creative
Silver – Mars and Elmwood
Bronze – Colgate-Palmolive
Best visual identity from the food and beverage sector
Gold – Freja Foods and The Collaborators
Gold – Kellogg's and Landor
Silver – Gervais and FutureBrand Paris
Silver – Woven and Magpie Studio
Bronze – Campari and RobilantAssociati
Bronze – ZUMA and CURIOUS
Best visual identity from the healthcare and pharmaceutical sector
Gold – Renaiss Health and Dragon Rouge
Gold – WS Audiology and FutureBrand London
Silver – Beacon Therapeutics and Dusted
Bronze – Rayscape and Heraldist
Bronze – Together Health and The Space Creative
Highly commended – Community Pharmacy England and IE Brand
Best visual identity from the industrial, basic materials, mining and extractives sector
Gold – NV Bekaert SA and Interbrand GmbH
Silver – AtkinsRéalis and Interbrand
Bronze – OCI Global and RBL Brand Agency
Bronze – Quor Group and Fellow Studio
Highly commended – Tata Steel Europe and Industry
Best visual identity from the lifestyle and wellbeing sector
Gold – Dense Hair Experts and KISS Branding
Silver – Fresha and DesignStudio
Silver – Helsinki YMCA Support Foundation and Berry Creative
Silver – KOHO – go to nature and buero inaoakley
Bronze – Ebbs & Flows and Kimpton Creative
Best visual identity from the professional services sector (advisors and consultants)
Gold – Emerging Comms and The Pull Agency
Gold – Robert Walters and we-do-co
Silver – Citris and Alkamee
Bronze – AtkinsRéalis and Interbrand
Bronze – Wiley-VCH and Industry
Highly commended – Leathwaite and Dusted
Best visual identity from the professional services sector (legal and accountancy)
Gold – Akin and Living Group
Silver – Birketts and Industry
Bronze – Nexia and Industry
Best visual identity from the property, construction and facilities management sector
Gold – Oval Real Estate and Common Curiosity
Gold – Transport for London: Places for London and Pentagram
Silver – AtkinsRéalis and Interbrand
Bronze – Mecsia and Dusted
Highly commended – Durkan Homes and Bell
Highly commended – Rapleys and Industry
Best visual identity from the public sector
Gold – Transport for London: Places for London and Pentagram
Silver – Foundations and RBL Brand Agency
Bronze – The Royal Yorkshire Regiment and WPA Pinfold
Best visual identity from the retail sector
Gold – Meltin(Pot) and SALT ON WAVES
Silver – Сімі and BNA / Brand New Attitude
Silver – Tom Gilbey and Saboteur
Silver – Webbs and The One Off
Bronze – Dealz Poland and Touchideas
Highly commended – JOTT and Pixelis
Best visual identity from the sports and leisure sector
Gold – Aston Villa and Dragon Rouge
Silver – Memento and Pencil Studio Ltd
Silver – Team GB and Thisaway
Bronze – Formula 1 and Coley Porter Bell
Bronze – Manors and Stink Studios
Best visual identity from the technology, media and telecommunications sector
Gold – Quarto and Pentagram
Silver – Nokia and Lippincott
Silver – Pley and Essen International
Bronze – Future plc and Elmwood
Bronze – Steep and Essen International
Highly commended – Capital and Rokabye / adam&eveDDB
Best visual identity from the transport and logistics sector
Gold – Air India and FutureBrand London
Gold – Eurostar and DesignStudio
Silver – InPost and Dragon Rouge
Silver – Sanelo and LoveGunn
Bronze – Mobico Group and Conran Design Group
Best visual identity from the travel and tourism sector
Gold – LeShuttle and Landor
Gold – Norfolk Coast, Protected Landscape and Lantern
Silver – Center Parcs Europe and DesignStudio
Silver – Zakoznami and Touchideas
Bronze – Holiday Best and Fellow Studio
Bronze – Inghams and SomeOne
SPECIAL RECOGNITION
Brand strategist of the year
Winner – Silke Bochat – Weleda
Creative director of the year
Winner – Angus Hyland – Pentagram
Young contender of the year
Winner – Jamie Thorp – Reed Words
GRAND ACCOLADES
Best overall visual identity
Winner – Quarto and Pentagram
Grand prix
Winner – ZSL and RBL Brand Agency