A new House
In accordance with its ongoing CSR policy, UK-based Brand Union took part in a pro-bono project for local charity, The Parent House.
By creating a new brand for the charity, Brand Union hopes that there will be a greater awareness of The Parent House in its local community, which will help attract new fundraisers and beneficiaries.
Based in Islington, one of London’s most deprived areas, Parent House helps to lift local children out of poverty with the help of their parents. The charity provides education and training for parents giving them the skills and training to help them change the lives of their children and themselves.
The new brand strategy, visual identity and website were designed to resonate with the needs of local parents. A simple brand helps the charity reach the people it needs to as quickly as possible.
Anna Morrison, account director at Brand Union says, “The Parent House is an inspiring charity that has changed hundreds of people’s lives in the local area. We are proud and privileged to work alongside such an amazing charity, helping them to define and build their incredible story into the strong brand identity it truly deserves.
“From the offset this has been a challenging and an exciting learning experience, on both sides, as we’ve increasingly seen the importance of engaging with real service users when revitalising a brand that has such a direct relationship with the local community.” She adds.