• Transform magazine
  • January 19, 2021

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Recalibrating business for the 2020s: Brand purpose in a changing society

15:00 GMT,

Recalibrating business for the 2020s: Brand purpose in a changing society

Recalibrating business for the 2020s: Brand purpose in a changing society

Speakers: watch out for more announcements!

Ross Haxton
Creative brand services director
Glimma

With a brand and design consultancy background, Ross is a creative designer at heart, but with both hands firmly on the practical implementation of our clients’ concepts.

With a degree in Interior Design, he cut his teeth at the London studio of brand consultancy, Landor, before moving onto Managing Director roles at other well-known agencies and subsequently running his own consultancy.

At GLIMMA Ross is known for his passion for all things branding positioning strategy, brand identity and environments: he brings together multi-disciplinary teams to solve a wide range of challenges and thrives on the fast changing variety of projects that brand owners face.

Place-making is a particular area of focus, helping clients to bring together all aspects of their brand to create unique customer experiences, with integrated physical and digital solutions.

Whether working for brands such as DP World, HSBC, FedEx, Benson Elliot, Nokia, India Oil or lesser known brands, Ross brings the same level of drive and perfectionism.

Un-rivalled experience in the Russian market has allowed him to work with a great number of colourful individuals, retailers, real estate and nancial organisations. He knows the market inside out.

Naomi Jones
Communications director
SUEZ

As Communications Director for SUEZ, Naomi has responsibility for both the communications and marketing teams for the UK and Sweden.

From starting her career in agency life working in public affairs, she became a specialist in sustainability communications, crisis management and corporate communications, with experience spanning industries from retail to banking. In 2009, she became SUEZ group’s youngest ever head of department, aged 28.

Naomi has been instrumental in numerous projects during her 11 years at SUEZ, including increasing SUEZ’s media share of voice in the waste management sector from fifth, to first position. In 2015, she project managed the group’s rebranding and repositioning in both the UK and Scandinavia, and has overseen the employee engagement programme resulting in the company being awarded the Sunday Times Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018 and again in 2020, for a predominantly operational and dispersed workforce.

Naomi has co-authored the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan).

Is a Chartered member of the CIPR and is a member of the CIPR’s STEM committee.

Rose Liendl
Group head of brand
Drax Group

Rose has spent almost 15 years in ‘the world of brand’ and is grateful to have found her tribe early in her career. Brand strategists are a curious bunch who need to delve, unpick and get as close as possible to a brand. It’s this innate curiosity that’s led Rose to work with businesses such as Google, Three, and Drax. When not discussing the intricacies of brand strategy and explaining how it’s really ‘the glue’ of any business, Rose will probably be debating climate change. The world needs to act, and must collectively embrace the challenges to reach critical net zero targets. Fortunately, her views align with the ambitions of Drax, where she's very proud to work. As the UK’s largest renewable power generator, Drax is committed to tackling climate change head on. By harnessing Bioenergy with Carbon Capture Storage (BECCS) technologies, they are aiming to go beyond net zero to reach carbon negative status by 2030. 

When & where

Date: 9 February 2021

Time: 15:00 - 16:00 GMT

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