Opinion

Steven Gao, business partner at Landor China, argues the world of branding is no longer simply about differentiating, it’s about forging unforgettable bonds to leverage emotion....

Jackson Chang, executive creative director and partner at Jibe Global, explains the idea of ‘Brand Gravity’ and how it helps brands uncover a target audience’s sense of self....

Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...

LABBRAND discuss how perceptions of China might have changed in the minds of western gen Z consumers due to the brief banning of TikTok in the US. For years, Chinese...

Paul Croxton, founder and creative director at Ascend Studio, explains ‘debranding’ and explores why applying this idea can lead to stronger brand creation. Old brand...

Pentagram partner and creative director Angus Hyland talks about the origin of the WWF logo and questions why it evokes deep emotion. Whenever I’m asked to list my fa...

Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....

Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....

Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...

Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable and meaningful, enabling brands and creators to tell their stories...