Brigid McMullen, founder and director at Workroom, discusses her agency’s project with Norwex, which won the ‘Best Overall Visual Identity’ trophy at the Transform Awards Europe....
Opinion
The recruitment sector demands braver brands
Emma Renaudon-Smith, global brand director at SThree, explores why differentiation, clarity and creative bravery in the recruitment sector are now essential for commercial success....
Why your tone of voice deserves to be more than three words on a slide
Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...
Only fans – rebranding MotoGP
Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...
Brands need to really move
Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....
What football teaches us about brand strategy
Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
Corporate rebranding: refresh or catalyst for change?
Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...
Brand storytelling as strategy
Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....
The experience ecosystem – how to get people to give a shit about your brand
Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
- Opinion
