North America

Best Use of a Visual Property

Ladybird and Nimblebot

Prime Data Centers and Starfish Co.

TOI and Living Group

Viiota and Starfish Co.

Yum! Brands and ROWE

 

Best Brand Architecture Solution

Cargill and Vivaldi Group

CRISIL and Starfish Co.

LS Power and Prophecy

 

Best Use of Copy Style or Tone of Voice

Axinn and Living Group

Endura and Reed Words

Fairfax County and Monigle

Microsoft 50th Anniversary – Change needs makers

Rize Credit Union and London Los Angeles

Schneider Electric and Creative Business Company

West Monroe and Monigle

 

Best Brand Experience

Google and Work & Co

Microsoft 50th Anniversary – Change needs makers

Microsoft Pride – Radical Joy

Microsoft Voter Registration – Be part of something bigger

PUMA and SGK

Yum! Brands and ROWE

 

Best Wayfinding or Signage

ING and Teneo

New York State Parks and Wiedemann Lampe

New York University and Via Collective, Incorporated

Sidewalk RED and Fathom Studio

 

Best Place Brand

Downtown Denver Partnership and DNCO

Fairfax County and Monigle

 

Best Internal Communications During a Brand Development Project

Adams & Reese and Starfish Co.

New York Golf Club and Landor

 

Best Implementation of a Brand Development Project

Ara Partners and Bladonmore

Axinn and Living Group

Flexcon and MetaDesign GmbH

New York Golf Club and Landor

Sizzler and Tavern Agency

Yum! Brands and ROWE

 

Best Creative Strategy (Business)

Axinn and Living Group

Confluent Health and Brandpie

Fairfax County and Monigle

Schneider Electric and Creative Business Company

Yum! Brands and ROWE

 

Best Creative Strategy (Consumer)

Lobos 1707 and Landor

Plano, by Pure Fishing, Inc. and BOLTGROUP

Ugly Stik, by Pure Fishing, Inc. and BOLTGROUP

Vanity Fair Lingerie and M+C Saatchi Consulting

 

Best Creative Strategy (Corporate)

Baxter International and Starfish Co.

CopperPoint Insurance Companies and Dappersmith

HMH

 

Best Brand Evolution (Business)

BrainCheck and MetaDesign GmbH

Confluent Health and Brandpie

Flexcon Company, Inc. and MetaDesign GmbH

Onpoint and Fazer

Resmed and Monigle

 

Best Brand Evolution (Consumer)

Cuisinart and MetaDesign GmbH

Feast and Joe Smith

General Mills, Inc.

Orangetheory Fitness and DesignStudio

The New York Historial and Lippincott

 

Best Brand Evolution (Corporate)

Bank of America and Lippincott

Belden and Joe Smith

Bluetooth and Tenet Partners

Lincoln Financial and Lippincott

LS Power and Prophecy

Recycled Materials Association and maslansky + partners

 

Best Strategic or Creative Development of a New Brand

Access and Fazer

BRE Hotels & Resorts and Brand Bureau

Concacaf & Utag, for Concacaf Kick-Off

Elimini and Lippincott

New York Golf Club and Landor

North City and DNCO

Prime Data Centers and Starfish Co.

 

Best Development of a New Brand Within an Existing Brand Portfolio

Concacaf and WildPigs

Hormel and Smith Design

Microsoft Copilot Expression

Yum! Brands and ROWE

 

Best Naming Strategy (New Name)

Candescent and Landor

Coinstar and HLK

Johnson & Johnson MedTech and Landor

Yum! Brands and ROWE

 

Best Naming Strategy (Rename)

Onvida Health and Monigle

Precision AQ and DeSantis Breindel

 

Best Corporate Rebrand Following a Merger or Acquisition

BDT & MSD and Fifty Thousand Feet

Certerra and Design By Structure

Cohesity and The Marketing Practice

CopperPoint Insurance Companies and Dappersmith

Global Infrastructure Partners (GIP), a part of BlackRock and Agenda

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Ara Partners and Bladonmore

Ascot and Prophecy

Bluetooth and Tenet Partners

ZACH Theater and Northbound

 

Best Brand Consolidation

CRISIL and Starfish Co.

The Baldwin Group

 

Best Digital Transformation

Ara Partners and Bladonmore

LS Power and Prophecy

Practising Law Institute and Work & Co

 

Best Employer Brand

Pariveda Solutions and Sustena, a Pariveda Company

 

Best Audio Brand

Amica with why do birds and Mother

Docusign and amp

General Mills / Pillsbury and Made Music Studio

Maybelline New York and Sixième Son USA

Northwell Health and Audio UX

Uber and amp

 

Best Sonic Brand Activation

Marantz and Sonicbrand

Maybelline New York and Sixième Son USA

TD and Sixième Son Canada

 

Best Sonic Brand Evolution

BACARDÍ and RESISTER

Mastercard and amp

Sound of Shell Team

 

Best Use of Packaging (Print and Card)

ANSA Coatings and Brandology Amsterdam

S.M. Jaleel and Brandology Amsterdam

 

Best Use of Packaging (Other)

Jamesons RTD Pernod Ricard and JDO Global

PepsiCo – Gatorade AI Bottle

PepsiCo – Gatorade Rookie Bottle

 

Best Use of Packaging (Limited Edition)

ANGOSTURA MIZKAN and JDO Global

Dove Unilever and JDO Global

PepsiCo – Doritos and Feira Preta

PepsiCo – Gladiator II

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

American Library Association and Landor

Britt and Fiasco

Humane World for Animals and Lippincott

ZACH Theater and Northbound

 

Best Visual Identity from the Education Sector

HMH

Pearson and Landor

Practising Law Institute and Work & Co

 

Best Visual Identity from the Energy, Engineering and Utilities Sector

Enerflex and DeSantis Breindel

Greenlane and Lippincott

LS Power and Prophecy

 

Best Visual Identity from the Financial Services Sector

Bank of America and Lippincott

Carter Bank

Lincoln Financial and Lippincott

Rize Credit Union and London Los Angeles

 

Best Visual Identity from the FMCG Sector

Colgate-Palmolive

General Mills, Inc.

PepsiCo – Gatorade Hydration Booster

 

Best Visual Identity from the Food and Beverage Sector

Lobos 1707 and Landor

Redbreast and WMH&I

Yum! Brands and ROWE

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

BrainCheck and MetaDesign GmbH

Confluent Health and Brandpie

Onpoint and Fazer

Onvida Health and Monigle

Viiota and Starfish Co.

 

Best Visual Identity from the Hospitality Sector

Becca and Prophecy

BRE Hotels & Resorts and Brand Bureau

Sizzler and Tavern Agency

 

Best Visual Identity from the Industrial and Agricultural Sector

Bayer and HLK

Flexcon Company, Inc. and MetaDesign GmbH

 

Best Visual Identity from the Professional Services (Advisors and Consultants)

CRISIL and Starfish Co.

Prosek and Prophecy

West Monroe and Monigle

 

Best Visual Identity from the Professional Services (Legal and Accountancy)

Adams & Reese and Starfish Co.

Axinn and Living Group

Practising Law Institute and Work & Co

 

Best Visual Identity from the Retail Sector

Cuisinart and MetaDesign GmbH

Feast and Joe Smith

Ferrous Lighting and Fazer

 

Best Visual Identity from the Sports and Leisure Sector

New York Golf Club and Landor

Orangetheory Fitness and DesignStudio

Shakespeare, by Pure Fishing, Inc. and BOLTGROUP

Superfeet and MLTI NYC

 

Best Visual Identity from a Startup

SendVia and Agenda

TOI and Living Group

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Bluetooth and Tenet Partners

Cicero and Agenda

GameStop and WMH&I

Prime Data Centers and Starfish Co

 

Best Visual Identity from the Travel and Tourism Sector

Travly and Fazer

Visit Greater Palm Springs (VGPS) and Starfish Co.

 

There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 8 October, at Edison Ballroom, New York.