• Transform magazine
  • November 18, 2019


Asia Pacific

The judges

The Transform Awards Asia-Pacific is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Jessica Dunmall.

Agency slots are filled by the winning agencies of the 'Best overall visual identity' award and the 'Grand Prix'.


Below, you can see who make up the judging panel for the Transform Awards Asia-Pacific 2019.


Maria Bourke
brand director

Basil Cheung
Senior Manager, Creative & Branding
Bowtie Limited

Basil joined the online insurance platform, Bowtie Limited as Senior Manager, Creative & Branding. Based in Hong Kong as the headquarter, he manages Bowtie's global branding and growth strategy. On a city level, he provides insights on marketing strategy, creatives and data analysis. 

With a Master’s Degree in Advertising from The Chinese University of Hong Kong, Basil has always had an eye for inventive branding strategies that offers brands a touch of tradition as well as a breath of fresh air. Prior to his role at Bowtie, Basil was also the branding lead of Uber Eats and GOGOVAN. He brings on a wealth of experience from international advertising agencies, including Leo Burnett, Ogilvy & Mather and McCann Erickson where he worked closely with a diverse range of global clients such as Cathay Pacific, P&G, Pfizer and Kimberly Clark. 

While not at work, you can catch Basil at the latest hidden gem tasting food from around the world. Or when at home, he is binging on movies of all sorts, offering a piece of his advice on his own blog. He’s also into spinning, preferably in the dark, with pop music and club lighting. 

Adam Cowlishaw
Johnson & Johnson
Senior Brand Experience Manager

After obtaining degrees from Nottingham University and University of Leeds, an early career in healthcare and agency roles exposed Adam to the world of data analytics and CRM in his native UK. As a digital marketer, Adam spent 4 years with retail giant, Boots, heading up performance marketing, before relocating to Hong Kong to join a VC-backed healthcare venture, accelerating customer acquisition across China, Hong Kong, and Singapore. Today, Adam oversees the vision care experience at Johnson & Johnson, focusing on the transformation of the consumer journey in Singapore, the multinational's SEA centre of excellence.

Michael Friedberg
head of commercial marketing/market strategy
IBM Digital Business Group

With almost 20 years’ experience in marketing, primarily focused on the tech sector, Michael has seen a huge amount of change but nothing as crazy as the last 5 years. His roles over this time have reflected the challenges that customers face as they digitally transform to meet the ever demanding needs of their customers, patients and citizens.  Right now Michael runs two teams who 1) identify the needs of the market, at a buyer level, and design marketing programmes that not only deliver a world class client experience, but show up during the different stages of the buyer journey to allow IBM and its business partners to deliver relevant solutions and 2) allow sellers to use latest data analytics, digital and social tools plus digital content to engage with a wider group of buyers to understand how IBM's capabilities can be used to solve their challenges.  This is the brave new world of B2B marketing.

Harsha Harjani
Global PR and Corporate Communications
Alexander Mann Solutions

Harsha Harjani heads up Global PR and Corporate Communications for Alexander Mann Solutions, a leading provider of global talent acquisition and management consulting services. Harsha has had over 15 years’ experience in Communications managing PR campaigns in Asia, the Middle East, Europe and the Americas, covering a range of business sectors. Skilled at crafting corporate narratives to promote competitive advantage and navigate change, she is a passionate believer in the value of authentic communications and purpose-driven leadership.


Kirsten Jonston IMBA

With over 20 years experience, Kirsten continues to bring value to business through effective strategy and design. Originally trained in graphic design, Kirsten has worked across six nations and founded her brand design agency in London in 2003. She successfully expanded her firm to China in 2014 and now resides in Shanghai serving international cross-border clients as well as Chinese property developers and state-owned entities (SOE).


Kirsten holds an International MBA and is Chair of the Marketing Focus Group at the British Chamber of Commerce Shanghai. She is also on the Steering Committee for IMX, a cross-border trading platform.

Hillman Lam
General manager

Hillman Lam is the General Manager for Trip.com, Hong Kong and Taiwan, a member of Ctrip International Ltd (Nasdaq: CTRP). Prior to Trip.com, he has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.


Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development. His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.

Sean Lang
deputy program director
Greenpeace East Asia

Sean Lang(郎希宇) works for Greenpeace East Asia as Deputy Program Director, responsible for organisation's communication strategy, to build up global team and led them to implement more than 20 projects, he also led the organisational digital strategy design, driven Greenpeace adopt to digital world to maintain the cutting edge position of industry. Before GP, Sean working for different international business sector as marketing specialist, and marketing director. Sean graduated from Peking University with political science major. 

Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Vigers Group

Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.

Josie Ling
Art Director

Josie is an experienced design professional with over 12 years experience working for award winning agencies and in-house in branding and communications. Starting her career in the London in the world of wine at Bibendum, she then moved to Hong Kong in 2009 working across a number of noteable campaigns, including heading up art direction for Harper's Bazaar. Josie is currently Art Director at Mdreams Global in Hong Kong. Prior to MDreams Global, she held the position of Art Director at MADE Creative where she worked with many international brands from Johnny Walker, Giorgio Armani, Kiehls to Rio Tinto.

Sharon Lun
head of corporate communications

Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.

Kevin Lynch
Director of Marketing & Communications
Shanghai American School

Kevin joined Shanghai American School in 2016 as the Director of Marketing + Communications. There, his team has helped introduce a heavily integrated identity system that enables compelling storytelling and consistent, distinctive communications across the school. Prior to joining SAS, Kevin came from the world of advertising agencies, and was most recently the Executive Creative Director of BBDO South China overseeing work out of the Hong Kong and Guangzhou offices.

Jen McCombie
head of marketing
Indigo Living

Jen spearheads the marketing team for Indigo Living which encompasses both their B2C and B2B offerings across APAC and the Middle East. She is a marketing and branding professional with over 12 years of extensive experience working in creative 4A agencies and in-house for fashion and travel brands. The past 7 years have seen her in the role of global marketing manager for Pacsafe and more recently Indigo Living. Her background as a senior creative coupled with her business orientated mindset have driven innovative communication and brand strategies, integrated campaigns and insightful solutions that have had proven results across N.America, APAC, Europe and the Middle East. Adopted and raised in Hong Kong by British parents she has an international, multi-cultural background and has worked for TBWA, M&C Saatchi, Publicis and Pacsafe with clients such as, Mandarin Oriental, Marriott International, Anna Sui, adidas, Standard Chartered Bank and MGM Grand Macau.

Maggie Ni
Senior manager of branding
Plaza Premium Group

Bradley Wadsworth
VP training and internal communications
Global Cloud Xchange

Brad is vice president of training and internal communications at Global Cloud Xchange, a subsidiary of Reliance Communications, which offers a comprehensive portfolio of solutions for carriers, enterprises and new media companies.  With over 20 years of experience in Asia specializing in Marketing and HR, he helps build brand awareness internally and externally through training and corporate branding efforts.

Brad is a recipient of the Distinguished Trainer Award (2010) from the Hong Kong Management Association (HKMA).  He holds a Bachelor of Business Administration from the University of Texas at Austin, a Masters of Business Administration from Thunderbird School of Global Management and is currently working on a Doctor of Business Administration degree at SBS Swiss Business School. 

Bonnie Wu
corporate communications director
Anbang International

Bonnie is an accomplished communications leader with two decades of global experience in helping multinational companies build success through strategic communications and brand management.

She is currently corporate communications director at Anbang International, the global investment arm of Anbang Insurance Group, in charge of M&A communications, brand building strategy and employee engagement in all markets outside of China.

Before that, she has held senior communications roles in leading financial institutions including AIA, Allianz Global Investors, BNP, Citigroup and Credit Suisse.

Bonnie is an avid traveler who appreciates different cultures. She speaks and writes fluently in English, Mandarin and Cantonese, and understands a little bit of French and Italian.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Stephanie Adams, head of creative partnerships, Transform magazine

email: sadams@transformmagazine.net

call: +44 (0)20 3950 5356


Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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