Transform Awards Europe 2026 reveals winners

Having celebrated the transformative power of brand strategy and design across the continent for the past 17 years, Transform is once again delighted to announce the winners of the Transform Awards Europe. The region’s very best agencies and creative teams were once again recognised for the part they played in designing and strategising outstanding brand projects.

This year’s outstanding project, taking home the ‘Grand Prix’ trophy after a pulsating night hosted at The Brewery in central London, was MotoGP and Pentagram. Described by one judge as a “a top-tier example of brand consolidation,” the project took home a further four Golds and one Highly Commended. The redesign successfully repositioned MotoGP as digital-first, global entertainment brand, and was an entry that will be remembered for years to come.

Elsewhere, it was also an excellent night for Norwex and The Workroom: Transform’s ‘Best Overall Visual Identity’ winner. Having grown into a global direct sales company that offers over 300 products ranging from kitchen cloths to pet towels, Norwex required a root-and-branch transformation that could reframe, refresh and elevate the brand. The Workroom succeeded, with the project scooping up a further two Golds and one Silver.

Jack Cousins, editor of Transform magazine, comments, “From startups and emerging brand studios to industry titans and long-established design agencies, everyone represented here tonight has been an outstanding flagbearer for brand design over the past year. Your contributions to the industry have helped make this the best Transform Awards Europe yet. For that, I thank you.”

Transform would also like to thank sponsors Amiri Studios, Charge Energy, Corebook, Monotype and Yonder for their incredible support this year.

 

The full list of Transform Awards Europe winners is as follows:

 

CONTENT

Best Use of a Visual Property

Gold – Maybourne and FutureBrand London

Silver – Heineken Studio and Thirst

Silver – Pinc and Collaboration Nation

Bronze – Cubic³ and Dusted

Bronze – HaysMac and SomeOne

Bronze – Sky

 

Best Brand Architecture Solution

Gold – MotoGP and Pentagram

Silver – Mahindra and Dusted

Bronze – Bodegas LAN and Grávita

 

Best Use of Copy Style or Tone of Voice

Gold – Bath Rugby and Mr B & Friends

Silver – Coder and Together

Silver – Eleven as One and Saboteur

Bronze – A&O Shearman and Landor UK

Bronze – Bovis and Industry Partners

Bronze – Endura and Reed Words

 

Best Brand Experience

Gold – Renault and Lonsdale

Gold – SRG SSR Schweizerische Radio – und Fernsehgesellschaft (The Swiss Broadcasting Corporation)

Silver – Mastercard and FutureBrand London

Silver – Pepsi Diner Milan 2024 and PepsiCo

Bronze – Alpine and Lonsdale

Bronze – Pandora and Work & Co, part of Accenture Song

Bronze – Renault – le défilé renault® the carwalk

 

Best Wayfinding or Signage

Gold – Bovis and Industry Partners

Gold – V&A and Fieldwork Facility

Silver – Mastercard and FutureBrand London

Silver – UCL and GRAPHIC:SR

Bronze – Limerick City and County Council with Placemarque

Bronze – Spark and Modulex

 

Best Use of Typography

Gold – MotoGP and Pentagram

Silver – easyJet and Zag

Silver – The Royal Institute of Philosophy and Only

Bronze – China Now Music Festival and Saboteur

Bronze – Greene King and Siegel+Gale

 

Best Audio Brand

Gold – Maybelline New York and Sixième Son

Gold – Sound of Shell and Sonicbrand

Silver – degewo and why do birds with wirDesign

Silver – Siemens and why do birds

Bronze – L1+ and Sixième Son

Bronze – CGR Cinémas and Chut! On vous écoute

Highly commended – LBS and why do birds with Huth+Wenzel

 

Best Place Brand

Gold – Parthalán Place and Alkamee Brand & Design

Silver – A State of Denmark and Copenhagen Capacity

Bronze – Eastern City and Anatomy

 

Best Expression of a Brand on Social Media Channels

Gold – MG x Arsenal Football Club and LoveGunn

Silver – First Quantum Minerals and Bladonmore

 

 

PROCESS

Best Internal Communications During a Brand Development Project

Gold – ams OSRAM and GW+Co

Silver – IAG and Clout Branding

 

Best Implementation of a Brand Development Project

Gold – Oxford United Football Club and LoveGunn

Silver – Mahindra and Dusted

Bronze – Bovis and Industry Partners

Bronze – Sanofi

 

STRATEGY

Best Creative Strategy (Business)

Gold – Coder and Together

Silver – Cruxy and Designhouse

Silver – Freshways and White Bear Studio

Bronze – Cubic³ and Dusted

Bronze – Jane Grey and WMH&I

Best Creative Strategy (Consumer)

Gold – AXA and Saboteur

Gold – Goodies and Dragon Rouge London

Silver – Airtime and ODA Branding

Silver – OEFY and Elmwood

Bronze – Sky

Bronze – St Austell Brewery and Brand Potential

Highly commended – C02 YOU and Boundless Brand Design

 

Best Creative Strategy (Corporate)

Gold – IAG and Clout Branding

Gold – Orchestre de chambre de Paris and Landor Paris 

Silver – Maybourne and FutureBrand London

Silver – SThree and SANDBEE

Silver – Syensqo and Landor Paris

Bronze – St Austell Brewery and Brand Potential

Bronze – Tata Consultancy Services

 

Best Brand Evolution (Business)

Gold – Cruxy and Designhouse

Silver – AerFin and Mr B & Friends

Silver – Oxford United Football Club and LoveGunn

Bronze – AstraZeneca and Conran Design Group

Bronze – Burgess Hodgson and Mr B & Friends

 

Best Brand Evolution (Consumer)

Gold – Bath Rugby and Mr B & Friends

Gold – Tideford Organics and The Space Creative

Silver – Kuoni and ODA Branding

Silver – Norwex® and The Workroom

Silver – Pernod Ricard and Lonsdale

Bronze – BAT glo and Landor UK

Highly commended – MotoGP and Pentagram

Highly commended – The Foxes Club and Thisaway

 

Best Brand Evolution (Corporate)

Gold – Maybourne and FutureBrand London

Gold – Norwex® and The Workroom

Silver – AND-E and Baxter & Bailey

Silver – Liquidity and FutureBrand London

Bronze – Aegon and TD 

Bronze – St Austell Brewery and Brand Potential

 

Best Strategic or Creative Development of a New Brand

Gold – Elimini and Lippincott

Silver – Mahindra and Dusted

Silver – TKMS and MetaDesign

Bronze – Ascentry and Brandpie

Bronze – Bicester Motion and Conran Design Group

Bronze – The Romanian Ice Hockey Federation and Rubikom

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – The Very Collection and Elmwood

Silver – Media Connect and TOTEM

Bronze – QEMETICA Agricultural Solutions and Touchideas

 

Best Naming Strategy (New Name)

Gold – Adura and Designhouse

Gold – Idle and Curious

Silver – Omny Group and Industry Partners

Silver – Peckish and SomeOne

Bronze – A&O Shearman and Landor UK

Bronze – Humanarium and Anatomy

Bronze – Viewm and BrandSilver

 

Best Naming Strategy (Rename)

Gold – UTO and JoosNabhan  

Gold – Zempler Bank and Reed Words

Silver – Reneskins and Fabular

Bronze – Fintastic and Fabular

Bronze – Ubbak and Agence Namibie

Bronze – welyo and Dragon Rouge Warsaw

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

Gold – A&O Shearman and Landor UK

Silver – Bovis and Industry Partners

Bronze – Nexpring Health and Brandpie

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Zelestra and Saffron Brand Consultants

Silver – Crosstide and Ascend Studio

Silver – Freshways and White Bear Studio

Silver – University of Staffordshire and RBL Brand Agency

Bronze – ams OSRAM and GW+Co

Bronze – Oxford United Football Club and LoveGunn

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Norwex® and The Workroom

Silver – Applewood and The Collaborators

Silver – StudyIn and Mr B & Friends

Bronze – Fileni and CBA Italy

Bronze – Harvey's Brewery and WPA Pinfold

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – Environment Bank and Industry Partners

Gold – Scope and Dragon Rouge London

Silver – Orchestre de chambre de Paris and Landor Paris

Bronze – Essendi and Dragon Rouge France

Bronze – IAG and Clout Branding

Bronze – SThree and SANDBEE

Highly commended – AND-E and Baxter & Bailey

 

Best Brand Consolidation

Gold – MotoGP and Pentagram

Silver – Faria Education Group and Luminous

 

Best Digital Transformation

Gold – Actors' Trust and IE Brand & Digital

Silver – Coder and Together

Silver – First Quantum Minerals and Bladonmore

Bronze – Cubic³ and Dusted

Bronze – Pandora and Work & Co, part of Accenture Song

Bronze – ProteinQure and Greenspace

 

WRAPPED

Best Use of Packaging (Glass)

Gold – Double Dutch and Boundless Brand Design

Silver – Bodegas LAN and Grávita

Bronze – De Lossy and Be Dandy

 

Best Use of Packaging (Print and Card)

Gold – Applewood and The Collaborators

Silver – Capsicana and The Collaborators

Bronze – Love Struck and The Collaborators

Bronze – Pencil Studio

 

Best Use of Packaging (Other)

Gold – BAT glo and Landor UK

Silver – De Lossy and Be Dandy

 

Best Use of Packaging (Limited Edition)

Gold – Hendrick's Whimsical Watering Can and Boundless Brand Design

Silver – Doritos Minecraft and PepsiCo

Bronze – Black Art GTR and Thirst

Bronze – Pencil Studio

 

SECTOR

Best Visual Identity from the Automotive Sector

Gold – Mahindra and Dusted

Bronze – MG Cyberster and LoveGunn

 

Best Visual Identity by a Charity, NGO or Not-for-Profit

Gold – Nepal Nature Trust and Saboteur

Silver – Actors' Trust and IE Brand & Digital

Silver –London’s Air Ambulance Charity and FORM Brands Studio

Bronze – Parkinson's UK and Red Stone

Bronze – Royal Albert Hall and Brandpie

Bronze – Scope and Dragon Rouge London

 

Best Visual Identity from the Education Sector

Gold – AXA and Saboteur

Gold – St John's College, Cambridge and SomeOne

Silver – The Royal Institute of Philosophy and Only

Silver – Università Telematica Pegaso and FutureBrand Italia

Bronze – Pinc and Collaboration Nation

Bronze – Raising Digital Citizens and Greenspace

 

Best Visual Identity from the Energy and Utilities Sector

Gold – OMV and Interbrand

Silver – Elimini and Lippincott

Bronze – Carbon Neutral Fuels and ORCA

Bronze – Veil Energy and IMP

 

Best Visual Identity from the Engineering and Manufacturing Sector

Gold – Krown and Move Branding

Silver – AerFin and Mr B & Friends

Bronze – ST Engineering Antycip

 

Best Visual Identity from the Financial Services Sector

Gold – Liquidity and FutureBrand London

Silver – Cruxy and Designhouse

Bronze – Aegon and TD

Bronze – IAG and Clout Branding

 

Best Visual Identity from the FMCG Sector

Gold – Ribena and Elmwood

Silver – Cheeky Panda and B&B Studio

Bronze – Lagardère Travel Retail Polska and Dragon Rouge Warsaw

Bronze – Pokket and Brand New Attitude

 

Best Visual Identity from the Food and Beverage Sector

Gold – Goodies and Dragon Rouge London

Silver – Beefeater and NB Studio

Silver – Freshways and White Bear Studio

Bronze – Domaine de la Chapelle and Be Dandy

Bronze – La Rousse Foods and Alkamee Brand & Design

Bronze – St Austell Brewery and Brand Potential

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Nexpring Health and Brandpie

Silver – My Health and Anatomy

Silver – ProteinQure and Greenspace

Bronze – Ascentry and Brandpie

Bronze – Helixr and Curious

 

Best Visual Identity from the Hospitality Sector

Gold – Maybourne and FutureBrand London

Silver – DOOD and Run For The Hills

Silver – Island Restaurant and Common Curiosity

Bronze – Greene King and Siegel+Gale

Bronze – St Austell Brewery and Brand Potential

Bronze – The Shepherd and Rowdy Studio

 

Best Visual Identity from the Industrial, Agricultural and Extractive Sector

Gold – Syensqo and Landor Paris

Silver – QEMETICA Agricultural Solutions and Touchideas

Bronze – Adura and Designhouse

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Norwex® and The Workroom

Silver – Humanarium and Anatomy

Silver – Jane Grey and WMH&I

Bronze – esPattio and Move Branding

Bronze – Sonocea and Manifest

 

Best Visual Identity from the Professional Services (Advisors and Consultants)

Gold – Cruxy and Designhouse

Gold – Thirty Two Music and YeahNice

Silver – Environment Bank and Industry Partners 

Silver – SThree and SANDBEE

Bronze – H/Advisors and Conran Design Group

Bronze – Warp Technologies and YeahNice

 

Best Visual Identity from the Professional Services (Legal and Accountancy)

Gold – A&O Shearman and Landor UK

Silver – MUVE and LoveGunn

Bronze – Burgess Hodgson and Mr B & Friends

Bronze – HaysMac and SomeOne

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – GravityCo and Anagram

Silver – Bovis and Industry Partners 

Bronze – Rakennusliitto and Berry Creative

Bronze – Verisure

 

Best Visual Identity from the Public Sector

Gold – Vasile Alecsandri National Theatre and Matei Rusu

Silver – DEKSA and Tank Design

Bronze – Museum of Croydon and 31% Wool

 

Best Visual Identity from the Retail Sector

Gold – Pepsi Ring and PepsiCo

Silver – Peckish and SomeOne

Bronze – Nuca and Touchideas

Bronze – Pepsi x Kangaroos Sneakers and PepsiCo

 

Best Visual Identity from the Sports and Leisure Sector

Gold – MotoGP and Pentagram

Gold – Watermill Theatre and Common Curiosity

Silver – Bath Rugby and Mr B & Friends

Silver – Cadogan Hall and Common Curiosity

Bronze – Oxford United Football Club and LoveGunn

Bronze – The Foxes Club and Thisaway

Highly commended – The Romanian Ice Hockey Federation and Rubikom

 

Best Visual Identity from a Startup

Gold – WeAi and Move Branding

Silver – Club Connect and Pencil Studio

Bronze – CalypsoAI and Rowdy Studio

Bronze – VerifyLabs.Ai and Brand & Deliver

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Cambridge Audio and Only 

Silver – Civo and Mr B & Friends

Silver – Cubic³ and Dusted

Bronze – Airtime and ODA Branding

Bronze – Behaviorally and Curious 

Bronze – NiCE and Curious

 

Best Visual Identity from the Transport and Logistics Sector

Gold – AerFin and Mr B & Friends

Gold – Brambles and CHEP and Coley Porter Bell

Silver – Alainé and Be Dandy

Bronze – Pittsburgh International Airport and Uffindell

 

Best Visual Identity from the Travel and Tourism Sector

Gold – easyJet and Zag

Silver – Dublin Airport and Dynamo

Silver – Pittsburgh International Airport and Uffindell

Bronze – Kuoni and ODA Branding

 

 

SPECIAL RECOGNITION

Brand Strategist of the Year

Winner ­– Rachel Williams – Landor

 

Young Contender of the Year

Winner ­– Yoana Self – Mr B & Friends

 

 

GRAND ACCOLADES

Best Overall Visual Identity
Winner – Norwex® and The Workroom

 

Grand Prix
Winner ­– MotoGP and Pentagram