New Casa Italia logo unites UK and Italian culture

Italy’s new diplomatic headquarters in Westminster, London combines the Embassy of Italy, the Italian Trade Agency and the Italian Cultural Institute in one location. Known as Casa Italia, it partnered with design school Istituto Marangoni London to create a logo that establishes a modern visual connection between the UK and Italy.

The logo and overall brand identity were developed by visual design student Jamilya Orak, who won a student design competition led by Istituto Marangoni London. The design depicts two keys forming a bridge between Italy and the United Kingdom. Elements of Roman aqueduct architecture and the iconic London Underground logo balance heritage with a contemporary design to reflect the modern international institution.

Italian ambassador to the UK, Inigo Lambertini, noted Casa Italia as the home of Italy in the UK for everyone who loves the country, from Italian citizens to British friends.

“The new logo captures this vision with clarity and intelligence: the image of two keys forming a bridge between Italy and the United Kingdom is a powerful symbol of our enduring relationship, rooted in mutual trust, cultural exchange and openness,” says ambassador Lambertini. “This identity reflects a modern Italy that values dialogue, creativity and collaboration, while honouring the deep connections that unite our two countries.”

The new brand identity reflects a convergence of culture, diplomacy and “Made in Italy.” Casa Italia created a comprehensive system to implement the identity from its physical presence at the embassy to official stationery like letterheads and business cards.