Immothep Concept debuts brand identity inspired by ancient precision

The Paris-based high-end renovation and restoration company is built on more than 15 years of technical expertise. Immothep partnered with Palantis to establish a formal visual identity that conveys trust, quality and durability.

The design, inspired by Imothep, the first visionary architect of ancient Egypt, captures mastery and timeless architecture.

The logo captures this intention, blending the symbolism of pyramids to represent longevity and a compass for precision. The letter ‘I’ for Immothep serves as the balancing element of the logo that evokes ‘mastery of space.’ This aims to reflect the brand’s architectural craft and construction strengths.

A simple white background with black contemporary typography pushes the photos forward to be the focus of the design. The photos utilise accents of blue from the sky and warm brown from wood designs to contrast with charcoal and off-whites of metals and stones. The photos emphasise textures and lighting in architectural design to show Immothep’s priority to reinvent rather than renovate spaces.

The website aims to be a “digital showcase” instead of a commercial catalogue, says Alexis Boudal, founder and creative director of Palantis. An intentionally airy layout uses structured grids to replicate floor plans while letting the project photography breathe.